Hungrier Than A Bear Out Of Hibernation…

PRLog (Press Release) - Feb 23, 2010 -
Thomas J. Peters advises that we should “Celebrate what you want to see more of.” Well in the case of Y&R, an agency that spent the past two years going through the equivalent of a colonoscopy (check out Billy Connolly’s definition on http://www.youtube.com/watch?v=BBMsPNI6EZE), examining and restructuring the insides our business, we now have a re-energised culture with insatiable competitive drive.

Through tequila-induced dancing (and later seeing more of what we want through double vision), our team celebrated the South African Revenue Service (SARS) win.

Having competed against 29 agencies and then being shortlisted amongst three of our major competitors and industry stalwarts, we proudly took home the entire communication portfolio for the SARS business, as if it was our first win.

Melanie Behan, Y&R Johannesburg’s managing director, also known as the African Queen, is elated with the win and has to restrain herself from air punching all day long. She is thrilled with the result and comments, “It’s such a coo to have SARS in our stable and an excellent reward for the hard work we put into this pitch.”

“What’s more, Y&R invented impact back in the 1920’s, so the agency has a heritage of effective advertising,” says Y&R Johannesburg’s Executive Creative Director and agency hottie, Liam Wielopolski. He continues, “We think boring is boring. We’ve become fanatically focused on offering our clients a team with a balanced combination of all the right qualities. We presented sound strategic solutions coupled with refreshing creative that resisted the usual approach. A clear demonstration of our left brain/ right brain philosophy in action; at it’s finest.”

So in celebrating what we want to see more of, Y&R raises a shot glass to our winning streak and our talented team of anti-usualists. Then we remind each other to be hungrier than a bear out of hibernation.