Google Page Rank Improved

Feb. 22, 2010 - PRLog -- I am very excited to report that we were able to successfully improve our Google Page Rank from twenty-fourth place to second place in just three months. My primary company Reno Lovison Marketing provides marketing services for growing businesses. We have been in business over fifteen years helping our clients improve both their online and offline marketing goals. Lately much of what we do is produce videos for the web. These are typically short thirty second to two minute productions that explain the content of a client’s website; explain the features of their product or service or offer some kind of training or sales information. These are not necessarily live video and boring talking heads but rather a combination of images and text combined with voice over and music converted into a Flash player to create an informative and entertaining multimedia experience for the website visitor.

We have recently launched a website called authorsbroadcast.com where we produce and display book video trailers. These short web videos are much like movie trailers designed to pique the interest of readers by showing and explaining the salient aspects of a particular book. One of my clients has suggested we should call them video dust jackets as they perform much the same function as a book’s dust jacket by giving a short synopsis of the book, maybe some information about the author, and some emotional insight into the feel of the book or the benefit that the reader may derive from the information it contains. The reason for this approach is that it is much easier and more effective to show and tell people what a book is about rather than relying on them to read through the written website content. The key is keeping it short and interesting. Also Google rewards you for providing video content.

Authorsbroadcast.com was originally ranked 24 at Google for the important key phrase “video book trailer” and ranked 15 for the key phrase “book video trailer”.  After three months between November 24th and February 22nd we moved up to a page rank of 2 for “video book trailer” and ranking of 1 for “book video trailer”. This was largely accomplished through the use of appropriate title and description meta tags; appropriate page content; relevant inbound links including press releases like this; responding and contributing appropriately to various blogs and article distribution sites; and the use of video on our site. We also submitted our productions to a number of video distribution sites like YouTube and DailyMotion all with links back to our site.

The indications are right now that Google loves video and your website will get more attention from the mega search engine when there is video included, this is particularly true now because of Google’s relationship with YouTube. So don’t delay. Let Reno Lovison Marketing show you how to use video effectively on your website. We can help you to create a website introductory video; a monthly promotional video email campaign; and show you how to turn legacy articles and static content into traffic producing and Google rank enhancing viral videos. We did it for ourselves and can do it for you too.

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Reno Lovison Marketing provides marketing services for growing businesses. We have been helping our clients improve both their online and offline marketing goals. Particularly through the production of web videos and the specialty of book video trailers.