Great Hotels Organisation Launches New MICE Promotion

Feb. 22, 2010 - PRLog -- Great Hotels Organisation (GHO: http://www.ghorg.com), the London-based sales and marketing alliance has announced the launch of a brand new MICE promotion aimed at the agency and corporate meetings, events and incentives markets.

Following the success of last year’s promotion, this new offer sees GHO giving buyers more choice in order to plan a successful event. The promotion, “Your Event, Your Choice”, meets the demands of MICE buyers by offering a package of extras and benefits across GHO’s entire collection of meeting and incentive hotels. The promotion will not only meet buyer's needs, but will also allow GHO’s individual member hotels to become more competitive against the larger brands.

Buyers confirming a booking through GHO’s MICE desk this year will benefit from the following added values:

•         Two complimentary bedrooms for the client inspection
•         Free office for the event organiser
•         One complimentary upgrade for every 25 confirmed bedrooms per night
•         One complimentary bedroom for every 50 confirmed bedrooms per night

Plus one of these added extras:

•         All-day refreshments in the meeting room
•         Complimentary basic AV equipment hire
•         Complimentary one-hour welcome drinks reception
•         Complimentary internet

The booker can choose from one of these rewards:

•         Two complimentary bedrooms with late check-out for the on-site event team
•         A €100 accommodation voucher for every €20,000 of confirmed bookings redeemable at any of GHO’s member hotels
•         An €80 Amazon gift voucher for every confirmed booking over €20,000

Richard Barnes, chief operating officer at GHO comments, “The past year has been a challenging time for buyers and suppliers and although 2010 may start to show some signs of recovery in the MICE market, our research shows that buyers are still demanding value for money, added value and flexibility. Our new promotion offers just that as well as a choice of extras and rewards only available when booking an event through us. We’re ensuring that our offerings deliver exactly what the buyers want, whilst offering great value for money and a 24-hour guaranteed RFP response time.”

For full details of the promotion, visit http://www.ghotw.com/facility/mice, email mis@ghorg.com or call +44 (0) 20 7380 8557.

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Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com), Special Hotels of the World (http://www.ghotw.com/shotw) and Metro Hotels.