On March 24, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry. The webinar will provide techniques and information that may help self-storage professionals increase marketing efficiency while improving net operating income. Mr. Naylor will also address traditional assumptions about marketing that may be detrimental to the success of a business owner’s efforts to include the following topics:
• Direct mail
• Yellow Pages advertising
• Marketing to other businesses
• Free rent and discounts
• Internet marketing
The webinar will be sponsored by Storage Marketing Solutions. Poppy Behrens, Publisher, MiniCo Publishing, will moderate the presentation as part of the ongoing Mini Storage Messenger Self-Storage Webinar Series. For more information or to register, visit http://www.ministoragemessenger.com. Online registration is required for this free live event.
MiniCo Publishing, a division of MiniCo, Inc., publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self Storage Buyer’s Guide.”
Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self storage industry.
For More Information:
Storage Marketing Solutions – http://www.storagemarketingsolutions.com
