Annie Jennings, National Media Strategist & Publicity Expert
With the popularity of social media, many people involved in marketing, branding and publicity may wonder how the role of traditional media such as appearing on TV shows, or being heard on radio shows or being the quoted expert in magazines, newspapers and online, has changed and if it is still relevant. Below are the benefits of traditional media as it exists in the realm of social media.
Here are some of the benefits of traditional media that anyone wishing to build their careers or businesses, or has a message to share can use.
1. Traditional Media Has Immediate Recognition and Credibility
Traditional media creates a comprehensive media outreach and helps position the person, author, expert as an authority in their field who understands the issues they are commenting on in depth as they relate to issues facing our society. The expert is placed in the national conversation in a socially relevant way.
2. Supports the Social Media Concept as it give you something to share that information and not direct promotion. Social media is getting very self promotional in a "buy me" sort of way, so communicating a news style event such as "wow, just got booked on XYZ show is a nice way of saying you are an expert.
Want to get booked as an expert on TV? Tell us at http://www.anniejenningspr.com/
Securing media placements in traditional media gives you something to talk about and allows you to use social media in a way that is NOT all about selling or offering special deals.
Gives them something to TWEET about such as "Be sure to catch me on the NATIONAL NEWS today - commenting on (example follows) how the proposed health care plan impacts our economic recovery. You are able to showcase your expertise using conversation and answering the Twitter question "what are you doing now" - the TWEETER gets to reinforce their knowledge, wisdom and status as a national expert in a conversation, non sales manner.
Lots more publicity tips can be yours via our Publicity Pro Tip Series. Sign up is easy at http://www.anniejenningspr.com/
3. Be Everywhere - Reach Millions - Diversified Audience (It's About Who Knows You!)
The idea is to be everywhere at all times as you don't know where your next big opportunity is going to come from so of course, have a social media platform as well as a traditional media presence. You can reach a vast audience quickly and one that is paying attention (targeted) or they would not be reading, watching or listening to you in an article, on TV or on the radio.
4. Creates Thought Leader Status
Appearing on major media outlets gives you the ultimate competitive advantage that allows you to edge out your competitors all things being equal. You don't get booked on TV unless you jump through a few hoops and can prove that you are a recognized expert in the field and your opinion is based in logic, experience, education and credentials.
5. Can Lead to Impressive Opportunities - Guess Who Is Watching You Or Reading About You In Newspapers, Magazines And Online? Could Be Your Next New Client!
The power of the traditional media includes the ability to leverage your media into major opportunities such as new clients, getting hired for lucrative speaking events, book deals as publishers are hoping to land the influential personalities and experts in their field, or even ongoing columnist opportunities or regular guest spots on TV and Radio.
Plenty of real stories of client success at http://www.anniejenningspr.com/
Real Story: Client was able to triple his speaking fees and sell 25,000 books after building his media bio to reflect numerous radio shows, major TV and print, magazine and name brand Internet media appearances in just six months.
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