Market Report, "UK Non-food in Grocers 2010", published

Feb. 24, 2010 - PRLog -- Verdict Research: Grocers non-food sales have been boosted by a number of factors and particularly the onset of recession and continued aggressive space expansion.  We highlight the key trends and drivers which are set to impact the channel going forward as well as providing forecasts for grocers sales in each of the non-food categories which they operate.

Scope

* Market size, sales and growth rates for the main non-food sectors in which the grocers operate.
* The grocers' performance within these non-food sectors including individual growth rates and market share analysis for the Big Four.
* Comprehensive profiles of the Big Four players: Asda, Morrison, Sainsbury, Tesco and analysis of the non-food propositions at smaller grocers.
* Year-on-year category forecasts to 2013 for grocers' non-food sales.

Highlights

The recession has provided a clear fillip to grocers with consumers becoming increasingly frugal and significant capacity falling out the market  with high street specialists in particular being affected. The grocers have also benefitted from their robust footfalls, continued space growth and more focus on less-mature non-food categories.

Such impressive non-food value growth will be harder to achieve going forward. Space growth has slowed and non-food offers have now been rolled out to the majority of viable stores. Moreover, many weaker specialists have now exited the market and the remaining players tend to be more resilient, authoritative and less likely to cede market share.

Direct and online non-food propositions will form the basis through which long term non-food growth is driven. These can serve to enhance range credentials and help grocers to respond to changing consumer shopping habits by utilising the advantages that their large physical estates present.

Reasons to Purchase

* The report explains in detail the issues and changing dynamics of the market.
* Establish how non-food in grocers will perform up until 2013 and the opportunities that individual categories present.
* Gain competitive advantage by understanding the strengths and weakness of the Big Four grocery players' non-food offers.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/51119_uk_nonfood_in_grocers_20...

Partial Table of Contents:

CHAPTER 1 EXECUTIVE SUMMARY 26
Key findings 26
Main conclusions 27
Grocers share of non-food consumer spend has continued to increase 27
The channel attracts robust footfall 27
Specialists fight to remain relevant; 27
Non-food growth will be harder for grocers to achieve 27
Grocers need to compete on range, service and merchandising 28
Space expansion and Direct propositions will drive gains 28
Asda and Tesco's respective Direct offers will become an increasingly important avenue through which to drive growth 28
But non-food standalones could fill geographical gaps 29
Sainsbury enjoys high growth rate, albeit from a low base 29
Morrison should stick to traditional non-food categories and those that complement its core food offer; 29
Grocers adopt felxible approach to non-food space allocation as they eye long term growth potential 30
CHAPTER 2 KEY ISSUES 31
Robust footfall in recession boosts grocers non-food market share 31
Heightened austerity and robust footfall 31
Demise of specialists 31
Changing out-of-town retail mix 32
Decline of town centres 33
Grocers will have to work harder for non-food growth 34
Growth is already more elusive 34
New arrivals out-of-town 35
Consumer demand changing 36
Restictive legislation 36
Specialists react to the threat posed by grocers 38
Cultivating a niche becomes essential 38
High street retailers diversify to survive 39
Grocers should fight specialists strengths 41
Need to compete with specialists on more than price 41
Strong range architecture can heighten destination status 41
Improving service credentials a priority 42
Merchandising standards gradually improve 42
Standalones offset restrictions and improve retail brand perceptions 43
Direct propositions tackle long term non-food growth 44
Bridging range gap 44
Grocers should seek closer synergies between instore and online 45
Direct will change role of instore non-food space 46
Smaller grocers should consider linking with an online pureplay 46
CHAPTER 3 MARKET ANALYSIS 47
Definitions 47
Summary 48
Non-food market 49
Grocers non-food sales 2000-2010e 52
Grocers non-food space 55
Non-food market forecast to 2013 57
Grocers non-food sales forecast to 2013 58
CHAPTER 4 LEADING COMPANY DATA ANALYSIS 60
Non-food market shares 60
Operating Statistics 63
Space allocation 64
Standalone non-food format space allocation 67
Advertising spend 69
CHAPTER 5 ASDA 71
Thrives in tough conditions 71
Financials 72
Sales growth accelerates during downturn 72
Space  75
Space expansion and rising densities both help growth 75
Sector performance - non-food 77
Space allocation 77
Continues to drive impressive year-on-year uplifts 79
Market share gains continue 80

Full ToC is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=5111...

About Verdict Group

With over 20 years' experience, Verdict Research is the UK’s leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector.  View more research from Verdict Research at http://www.fastmr.com/catalog/publishers.aspx?pubid=1005

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