Verizon continues on its course of innovation within the telco TV space with the FiOS TV Widget Bazaar platform. Following the app store model and offering a web-based software development kit (SDK) enables Verizon to continually evolve, refresh and expand its widget offering rapidly and with minimal incremental cost. Its focus on social TV, sports applications and now merchandise purchasing provide the FiOS TV Widget Bazaar with both relevance and monetisation opportunities.
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Report Table of Contents:
Executive summary
In a nutshell
Ovum view
iPhone approach has changed smartphone expectations
Software and Apple's brand are keys to success
Platform strategy
The iPhone as a managed device platform
Vertical integration offers big developer and user benefits
iPhone app dev is off-centre but simple to negotiate
Is iPhone OS set for a major refresh?
SWOT analysis
Strengths
Mobile operators
Handset manufacturers*
Developers
Weaknesses
Mobile operators
Handset manufacturers*
Developers
Opportunities
Mobile operators
Handset manufacturers
Developers
Threats
Mobile operators
Handset manufacturers*
Developers
Customer base
Handset manufacturers
Mobile operators
Developers
iPhone OS versions
Releases to date
Technology overview
iPhone OS
List of Tables
Table 1: Operators with iPhone distribution deals at launch
Table 2: Significant iPhone OS releases to date
List of Figures
Figure 1: Number of operators with iPhone distribution deals in December 2009
Figure 2: Major operator brands offering iPhone distribution deals in December 2009
About Ovum
Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
