Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | New Market Report: Dove Men + Care Case StudyNew Consumer Goods market report from Datamonitor: "Dove Men + Care Case Study: extending a brand to a new audience to benefit from significant brand equity"
Reasons to Purchase * Gain insight into the methods used by important industry players to give them a competitive edge * Identify specific areas for operational improvements * Capitalize on the knowledge of experienced companies when entering a new niche or market For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: DATAMONITOR VIEW 1 CATALYST 1 SUMMARY 1 ANALYSIS 2 Introduction 2 Dove Men + Care range seeks a defined market audience 2 Men are historically under targeted in personal care 3 Men's approach to personal hygiene varies widely across the world 5 Women are more interested in both personal hygiene and in looking good 6 Recession means that private label is a greater threat in the personal care market 7 Dove Men+ Care has mixed prospects for commercial success 8 The key to Dove Men+ Care's success could be in the targeted buyers, not users 9 Industry commentators believe Dove Men+ Care has good prospects for success 11 Conclusions 12 APPENDIX 13 Case study series 13 Methodology 13 Secondary sources 13 Further reading 14 Ask the analyst 14 Datamonitor consulting 14 Disclaimer 14 List of Tables Table 1: Consumer Survey 2009: Importance of looking one's best everyday, male consumers, the Americas, Asia Pacific, Europe, and the Middle East, 2009 5 Table 2: Consumer Survey 2009: Importance of good personal hygiene, male consumers, the Americas, Asia Pacific, Europe, and the Middle East, 2009 6 Table 3: Consumer Survey 2009: Shopping behaviour of male consumers in the Bath and Shower products category, the Americas, Asia Pacific, Europe, and the Middle East, 2009 10 Table 4: Consumer Survey 2009: Shopping behaviour of male consumers in the Deodorants category, the Americas, Asia Pacific, Europe, and the Middle East, 2009 11 List of Figures Figure 1: Dove Men+ Care is initially to be a limited range of products aimed at an older male demographic 3 Figure 2: Consumer Survey 2009: Gender variance in the importance of looking good, the Americas, Asia Pacific, Europe, and the Middle East, 2009 4 Figure 3: Consumer Survey 2009: Gender variance in the importance of personal hygiene, the Americas, Asia Pacific, Europe, and the Middle East, 2009 7 Figure 4: Gender difference in the agreement that private label personal care products are of comparable quality to famous brands, the Americas, Asia Pacific, Europe, and the Middle East, 2009 8 Figure 5: The Dove Men+ Care range packaging may prove a limitation 9 About Datamonitor The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|