There is quite a fascination with eavesdropping. Most people get a little thrill off of hearing what others are talking about. In the entertainment industry, finding out what the next big thing is a full time in New York service music. The right person overhearing a conversation about a band or producer could be all that is necessary for a person to blow up, so to speak. Kermit the Frog attempted to be noticed this way by using, what he called, and a whisper campaign. The Muppets took Manhattan and so can you.
I would not recommend planting talking rats under tables at the Brown Derby restaurant to create buzz about your project. I would especially discourage replacing Liza Minnelli photo with your own. There are much easier ways than making Liza your enemy, although the resulting feud would be good publicity.
Talk about your band all the time at shows. Now do not be obnoxious about it. Do not shout your bands name from every rooftop. If you are at a show talk up your band. It does not matter too much if you over talk yourself, because honestly the more ridiculous your band sounds the more likely it is that someone who overhears you will consider checking out your band. There is really no need to even mention a website. All you really need is a MySpace. A search on Google will bring up a link to your MySpace and your webpage if you have one.
Buzz can be created on the internet as well. Target number one would be the message board of a favorite band or community of yours. DO NOT go into the board and just make one post plugging your band. Nothing turns of the hardcore posters more than spammers on their board. Talk about whatever the topic of the day is for a few weeks before broaching the topic of your music. A 100 plus poster talking about their musical project is far less annoying than one with only a couple posts.
Another great form of promotion does not involve any vocalization. A cryptic sticker a flyer posted EVERYWHERE is a very effective tool. The posted material only needs to have the group name. After someone sees the sticker in their neighborhood or campus about ten times a day they are bound to try and find out what it is all about. If nothing else they will talk to other people about seeing the stickers and/or flyers: hey have you seen those stickers everywhere? What is up with those?
If you get your name out their verbally, electronically, or visually people will notice if the volume is high enough and they will investigate. Just be sure that your music and your independent artist website can back up the hype. Nothing could hurt your hard work promoting more than a weak product. Do not make the big push to be heard until your music is listenable. Do not rush, this is not a race.
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