Annie Jennings PR Reveals Strategy On How To Create A Professional Media BIO

Feb. 20, 2010 - PRLog -- Create A BIO That Tells The Media What They Need To Know In A Nutshell

Plus Learn What Does Not Belong In Your Media Bio

Follow these simple steps to creating a powerful media bio designed to get you booked on the media of your dreams.

1. Your author or professional media bio should always begin with your credentials, academic achievements, professional and academic affiliations.  Education is a major factor in showcasing your expertise so it's wise to begin with the most important credential.

2. If you are the author of books, papers, and/or studies note those next along with the names of the papers and studies and where they appear etc so the media can document them.  Include a link to your work and resources for the media to review.

3. List your significant areas of expertise.  The media would love to know your primary areas of expertise along with all of the related topics you can discuss.

4. List the years you have been active in these areas and your fields.  Many years of experience speaks for you in that you can demonstrate consistency over time which is important in today's fast paced society.  The media wants to source strong, well-respected individuals who have experience driven insight.

5. List any involvement in any association, achievements or awards you have received in your field as this can help you demonstrate your mastery of your area of expertise.

6. List media appearances TV or radio and quoted expert placements you have received in magazines, newspapers and online news sites.  List the most well know first so the media can quickly get a snapshot of your media history.

Want more publicity tips? You can sign up for your publicity series sent via email at http://www.anniejenningspr.com/publicitytips.htm

7. What does not belong in a bio: your personal family history, personal triumphs or tragedies unless they are tied into your area of expertise or your profession, your birth place. You can include the location where you currently reside or practice as this can be important if the media would like to book you for a radio interview or as an in studio guest on a TV segment.

8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information and will often conduct their own internet search as well.

9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.

Annie Jennings PR offers a substantial library of publicity reports free at http://www.anniejenningspr.com

10. The purpose of a professional bio for use in the media is to give them a snapshot of your expertise and your platform so they can determine if you qualify as the expert for the segment or article they have in mind.  

11. In addition to the bio, have a professional .jpeg of yourself in your professional capacity and jpeg of your book cover ready to email to the media upon request.

12. Demos are often requested by the TV media. Have professional quality demo available and include a video link on your site so the media can check you out without waiting for your demo to be sent to them overnight. As you send your demo out to the media, be sure to restock. The media moves fast and needs the info immediately and cannot wait for copies to be made or complied.  

Lots more publicity strategy at http://www.anniejenningspr.com.

Next tip?  Enjoy your media, give everyone you speak with your highest quality insight and information and then, showcase your publicity and your media appearances on your website!

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Annie Jennings PR is a National Media Strategist providing publicity, branding and marketing and media packaging and development strategies to experts, analysts, businesses, corporations and individuals including book authors.