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In line with its long and enduring partnership with sports events around the world, Volvo Auto India today announced its association with cricket in India. The man of the series in the India vs. South Africa 3 - match ODI tournament will be presented with the recently launched 'Volvo S80 twin - turbo diesel'. The Volvo S80 is going to be the most luxurious car ever to be presented to a cricketer in India.
The car would be on display inside the stadium at all three venues selected for the series - Jaipur, Gwalior and Ahmedabad on February 21, 24 & 27 respectively.
Mr. Paul de Voijs, Managing Director, Volvo Auto India said, "In India our association with sports has been a vital part of our sponsoring strategy - it gives us inspiration as well as exposure. Tournaments serve as an ideal platform for us to showcase our brand and interact with our potential customers."
"This time we take our association to the next level by presenting the new Volvo S80 twin-turbo Diesel to the man of the series, adding to the excitement that cricket already attracts in India."
The electric silver Volvo S80 would be displayed with the anthracite black with beige interiors inside the three stadiums. With the latest Twin Turbo and Peizo high-pressure technology, the inspiring five-cylinder state -of-art will be high on performance just like the titans playing in the field. The car provides top-class fuel consumption (13.1 kmpl) and class-leading low CO2 emissions (203 g/km) coupled with Volvo's signature safety features.
Considering that India and South Africa are neck to neck in world rankings of teams in test cricket and one day international, the presence of a Volvo S80 in the stadium for the man of the series will only add to the enthusiasm.
Volvo's association with sports in India
Volvo Ocean Race - the biggest sailing race in the world and one of the largest sporting events - sailed its way for the first time on Indian shores in December 2008. An ultimate mix of world class sporting competition and on the edge adventure, Volvo Ocean Race was a unique blend of onshore glamour with offshore drama and endurance
Chennai Open - Volvo Auto India is the proud official car partner for two consecutive years for the only ATP Tennis tournament in India. The tournament saw an impressive line up of both domestic and international players
Avantha Masters 2010 - Volvo S80 luxury sedan was the hole -in -one partner for this First EurAsia Golf tournament in India
Photo:
http://www.prlog.org/
