Due to the overwhelming responses from local SMEs, E-Commerce Association of Singapore is able to release the first phase of the Singapore E-Commerce Survey 2009-2010 Summary Report – For Free Download. From the report, people will know the overall E-Commerce status for Singapore SMEs – their current E-Commerce capabilities, challenges, most-wanted features, and even budget for the next project.
Excerpts from the report:
” While most SMEs agree Singapore’s overall E-Commerce level is good and understand the importance of conducting E-Commerce, they are apparently not satisfied with their own E-Commerce capabilities. For more than half of the participants, revenue related to E-Commerce (directly or indirectly) accounts for less than 10% of their overall revenue.
SMEs have clear and specific requirements for e-commerce features on their website like shopping cart, booking system and payment system where a better online payment system is of bigger interests. They are also interested in having emerging features like mobile site and live casting on their website.
SMEs are price-sensitive to both implementation cost and operational cost. Due to budget and knowledge limitation, they are facing challenges during implantation or enhancement of their online presence.
SMEs expect online marketing as a channel to reach wider audience at lower cost. As a result, they are not prepared to allocate big budget for online marketing. Furthermore, the lack of knowledge and traceability of online marketing (in SMEs minds) are the biggest challenges for SMEs to conduct and benefit from online marketing.”
More details and report download URL can be found at http://survey.ecommerce.org.sg
Media Contact:
Mr Tony Gu Tao, Executive Director, E-Commerce Association of Singapore
+65 6835 9885 or tony@ecommerce.org.sg
About ECAS
ECAS is a government-approved, non-profit organization registered in Singapore (Registration No. T09SS0255G). Its mission is to improve Singapore companies’ E-Commerce capability and promote Singapore as a regional hub for E-Commerce transactions.
