ARSource Adds Lace Music to Client Roster

June 2012

May 2012

The addition of Lace Music to ARSource client roster furthers the goal of making outsourced artist relations a more accepted and common practice for music equipment manufacturers who don't have in-house AR teams.

FOR IMMEDIATE RELEASE

ARSource- Artist Realtions/Publicity/Marketing Solutions

PRLog (Press Release) - Feb 19, 2010 -
Veteran music industry insiders Patrick Kirshtner and Kellie Stoelting of ARSource have added Lace Music to their diverse client roster. ARSource will provide innovative and intelligent artist relations to specifically promote the Alumitone Deathbucker, a high output guitar pickup designed with the hard rock and heavy metal player in mind.

One of Lace Music's most recent and innovative offerings, the Alumitone Deathbucker™ uses patented and patent pending Lace® “current driven” technology, to create a pickup that is virtually noise free and provides all the range of tones a musician would need in the hard rock and metal genre's. ARSource's Kirshtner had this to say, "This really is an amazing and groundbreaking piece of equipment and ARSource is proud to be working with Lace Music as their official Artist Relations team to promote the Deathbucker and increase Lace Music’s profile in the hard rock and metal communites."

With a joint pedigree of more than 25 years in artist management and with manufacturers including Seymour Duncan and EMG, Kirshtner and Stoelting combine a wide range of traditional artist relations expertise with the connectivity of social and viral media to create a new model for artist relations in today’s marketplace – one that harnesses the power of the web community’s shared resources and instantaneous, broad-reaching communication.

The company focuses on mid-sized firms and manufacturers, providing professional-level services normally reserved for larger firms with in-house PR and artist relations teams. The service is scalable to meet individual clients’ needs.

The company’s model extends well beyond traditional music manufacturers, explains Stoelting. “We’re well positioned to work with a wide range of industry-related companies, from music content sites to video game, clothing and other merchandise companies. We can help these firms target potential endorsers and partnerships, and help to implement and maintain those relationships.”

ARSource maintains offices in Southern California and San Francisco. For more information, phone them at 1-888-999-8159, or visit them on the web at www.thearsource.com

Photo:
http://www.prlog.org/10540494/1

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About ARSource:

ARSource specializes in utilizing the sharing resources of the web to enhance the impact of traditional Artist Relations, Publicity and Marketing. We will help you build, develop and manage relationships that will put your product or service in the spotlight. Outsourcing these types of services is a viable option in todays business climate and ARSource can scale services to any budget. Let our proven relationship building abilities make an impact for you!

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