Austin, Texas – February 19, 2010 – InVision Optical announced today that it has selected Breeze Integrated Marketing as its agency of record for marketing strategy, creative development and production, and media services.
“Our selection process involved a number of strong agency contenders”, said InVision owner Andy Klein. “We knew we needed a group with a diverse skill set, strong market knowledge and experience. We found all three in Breeze.”
Immediate marketing assignments for Breeze include the design of a new landing page (www.invisionopticaltx.com, recently launched), a more focused message and promotional offer, a new media strategy, and new creative for television, radio and print. Longer term plans call for a completely new web site and the development of the brand identity and messaging that will form the marketing foundation for long term growth and expansion.
“We felt a strong chemistry with Andy Klein from the outset, and InVision’s needs were a perfect match for our multi-disciplinary approach. We are confident that we can play an instrumental role in helping them achieve their goals, and are very pleased to welcome InVision to the Breeze family of clients.” said Breeze Partner and Media Director Meg Brown. “Plus, Steve is happy to have someone else around who either gets or tolerates his sense of humor and old Star Trek references.”
About Breeze Integrated Marketing
Breeze Marketing was founded in 2006, and was renamed Breeze Integrated Marketing earlier this year. Partners Meg Brown and Steve Calkins each have substantial media experience including print, radio, cable and broadcast television. Previously, Meg and Steve worked together at KNVA-TV, then Austin’s WB, for over 6 years. Current Breeze clients include More Space Place, Community Impact Newspapers, Gitanjali USA, Scott & White Healthcare, Vein Solutions, Central Texas Cardiothoracic and Vascular Surgeons, Immediate Care and PureWaterAid.org , in addition to InVision Optical.
Photo:
http://www.prlog.org/
