It has been a favourite read in the homes and businesses of some of the wealthiest decision makers in the country for nearly a decade now.
Its two page football column is read by fans and millionaire players alike.
Founded by it's original editor Duncan Williams, the ever popular 'InChelsea Magazine' has finally found a new owner and joins a stable of high end glossy titles published by the Chelsea Magazine Company Ltd.
Paul Dobson, the Managing Director, is said to be "quietly delighted" with the purchase.
'InChelsea Magazine' had suffered large revenue drops in 2009 following the collapse of the housing market. The sudden fall in local estate agents seeking to advertise properties for sale, or even let, within the Royal borough seems to be finally be at an end.
"This is a very good news for everyone concerned," announced Duncan Williams, at a recent interview for theMediaNet. "The Chelsea Magazine Company is ideally suited to continue publishing this excellent local title. In addition, they will be able to offer quality marketing opportunities for property and other designer label products, to a very affluent readership."
Duncan is known to be a keen supporter of regional and community publishing and remains optimistic that revenues gained from advertising are "steadily on the increase".
So finger's crossed - The Chelsea Magazine Company is set to have a real winner on it's hands!
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