EMG Analyst to Host Social Media Intelligence Webinar

PRLog (Press Release) - Feb 17, 2010 -
IRVINE, CA – Earthbound Media Group’s (EMG) Online Marketing and Social Media Analyst Jessica Liu will be conducting an educational webinar titled “Social Media Intelligence: Listening, Engaging & Adapting”. Focusing on how brands and organizations can devise an adaptive strategy via social listening and engagement, the hour-long webinar will be streaming live from 10:00 a.m. to 11:00 a.m. (PST) on Tuesday, February 23rd, 2010.

“With social media placing a huge impact in our daily lives and changing the way we fundamentally do business, it has become even more critical for organizations to start listening in on the conversations taking place across the entire social web to participate in a two-way conversation with their customers,” explained Liu. “Robust social listening platforms including Radian 6 have enabled businesses to monitor conversations in real-time. Knowing fans’ and critics’ perceptions and opinions about your products, services and brand instantly provides the data to proactively respond and join in the dialogue. Companies no longer have to take a backseat in online conversations, but instead can proactively and authentically engage with their biggest fans and critics to establish or refresh a positive brand image, as well as attract new brand loyalists.”

In the “Social Media Intelligence” webinar, Liu will discuss how social media intelligence can help businesses with monitoring conversations to adapt their marketing, communications, PR and web campaigns based on audience sentiment and feedback. By referencing case studies, Liu will reveal how brands are shifting conversations in their favor especially when corrective measures must be taken to debunk false statements.

Don’t miss out and register online today at https://www2.gotomeeting.com/register/814542978 to reserve your spot for one the year’s most highly anticipated webinars.