Debunking the Myths of Successful Government Sales

Feb. 17, 2010 - PRLog -- Feb 17, 2010  Washington DC.  The Government Contracting: Debunking the Myth of Successful Government Sales national webinar series is designed to teach contractors which sales strategies will best connect them with those key decision makers, how to avoid the common mistakes many businesses make when approaching the government, and how to proactively take advantage of upcoming sales opportunities.  Two class levels, Basics and Advanced, will ensure that participants learn what they need to know.  Each series includes three one-hour webinars.  Contractors may sign up for one or both series or for an individual webinar.  

Regardless of economic conditions, the federal government buys over 500 billion dollars in goods and services from large and small businesses. But knowing that the federal government is buying and actually getting it to purchase are two entirely different things.  This webinar series will show exactly how businesses can push past the massive government wall and access the key decision makers.

Contractors will be able to download each webinar individually or as an entire series to their own computer. The ability to listen to a webinar and its content on demand (unlimited access--as many times as needed) is vital to a business’ success in this market.  The content is then available for reference whenever needed to support a company sales plan or to share with an internal sales team.  

Expert Speakers include Gloria Berthold Larkin of TargetGov and Beth Goldstein of Marketing Edge Consulting Group.

Beth Goldstein is the author of The Ultimate Small Business Marketing Toolkit (McGraw-Hill), and President of Marketing Edge Consulting Group.  She has empowered hundreds of entrepreneurs and companies to create successful marketing and sales programs.  Consultant, nationally recognized speaker, and educator, Beth focuses on answering the questions that keep business owners up at night.   In addition to consulting, Beth is the Lead Instructor for the SBA Emerging 200 (e200), a15-state, program designed to help inner city entrepreneurs strengthen and grow their existing businesses.  She has been instrumental in developing the 9-month curriculum and currently teaches the business accelerator program in Massachusetts. She can be reached at beth@m-edge.com or 508.903.0976 or found online: www.m-edge.com.

Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services including minority certification services, contract development, GSA Schedules, proposal management and development, contract administration and federal contracting services.

Costs for the webinars are $49 per class, $99 per series, or $188 for both series. Visit www.targetgov.com or call toll-free at 1-866-579-1346 for more information.

# # #

About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of "The Veterans Business Guide: How to Build a Successful Government Contracting Business." Visit http://www.TargetGov.com