Dealer HD has taken strides in SEO with its 1.13 update. Changing the URL structure used for vehicles on their websites, Dealer HD has increased inventory-indexing capabilities using Pretty URLs.
With the addition of Pretty URLs during the 1.13 quarterly update, Dealerships hosting their websites with Dealer HD will benefit from increased indexing capabilities and additional keywords on every vehicle in their inventory.
The Pretty URL addition has two components - the URL structure on all vehicles has changed from a dynamic structure to static which increases every vehicles ability to be indexed because the URL will remain the same for the length it stays in inventory on the website. Whereas dynamic URLs contain variables that sometimes confuse search engines. Pretty URLs also contain commonly searched keywords allowing vehicles to be optimized and found on search engines like Google, Yahoo! and Bing more easily. The new URLs include each vehicles’ Type (new, used, commercial, etc.), Year, Make and Model.
"A static URL structure makes sense right now. Search Engines are putting a lot of weight on keywords in the URL and you just can't ignore that," said Bruce Etzcorn, Director of Product Development at Dealer HD. "We pride ourselves on our commitment to ensuring Dealer HD clients have websites that take advantage of what works today and make them ready for what's to come tomorrow."
Dealer HD’s 1.13 service update focused on SEO improvement and Dealership lead management capabilities. For more information on the 1.13 update and Dealer HD’s Automotive Website services visit dealerhd.com
Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience. Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more. Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.
