PLAINVILLE, Conn. – Innovative Medical Products, a global leader in patient positioning, has announced a newly enhanced website to provide visitors and customers with a more user-friendly experience, enabling them to utilize the site more efficiently and productively.
The revamped site adds a new e-commerce tool allowing customers to complete online purchases through a direct link to the “IMP Shopping” page. Products that can be ordered online include IMP’s durable TUFFease® gel pads and the new, soft Phase 4 Gel™ pressure redistribution pads, both designed to help prevent decubitus ulcers. The e-commerce link also lets visitors shop for IMP positioning aids such as the EZ-GRIP™ Rail Clamp and a variety of softgoods including the SteriBump®, LapWrap™ and Phase 4 Gel™ Splint.
“We wanted to make the IMP website (http://www.innovativemedical.com) not only more accessible to visitors but also easier to use, easier to navigate with added value for customers like the new e-commerce link,” said Jim Bailey, IMP president. “We think the new site will create a better experience for every user, every time they visit.” Scott Palmere, a member of IMP’s Web development team, designed the site’s new layout.



