There’s no doubt it’s the ‘real thing’ as Coca-Cola, which enjoyed a 6% increase in its brand value this year, has climbed the table of the world’s most valuable brands as its biggest rival Pepsi slips nine places. This finding is gathered by the annual Brand Finance Global 500 report published this week by Brand Finance plc, the world’s leading brand valuation consultancy.
The report shows that whilst Coca-Cola’s iconic brand has risen in worth to US$ 34,844 million, Pepsi’s brand is valued at less than half at US$15,991 million, also a 6% year on year rise. Coca-Cola is now rated the third most valuable brand in the world behind retail giant Walmart and Google whilst Pepsi slips to number 30 in this year’s rankings.
Elsewhere in the beverage sector there are rises up the Global 500 table for Budweiser, climbing four places to be ranked the 15th most valuable brand in the world. Nestle’s instant soup brand Maggi climbs from 240 to 156 and Mexican beer Corona climbs from 221 to 184 as a result of a 53% increase in the value of its brand. Beverage brands new to the Global 500 this year include Mountain Dew (at 237), Nestle Pure Life flavoured water brand (at 257), Gatorade (279) and Foster’s (284).
In the broader report, the big brand winners include Google climbing to number two and retail giant Walmart, whose brand value increased 2% this year, guaranteeing it top spot again in the annual survey. They share top ten status with technology brands IBM, Microsoft and hp; HSBC, the world’s most valuable banking brand; GE, Vodafone and Toyota.
For further information contact:
Irene Kyme, Howard Robinson
020 7360 7878
ikyme@teamspiritpr.com or hrobinson@teamspiritpr.com
About Brand Finance Global 500
Brand Finance first issued its global report into the relative equity of the 250 top global brands back in 2007. In 2008, the study was extended to analyse the top 500 brands worldwide.
The Global 500 report is published annually and incorporates data from all listed companies globally. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.
About Brand Finance
Brand Finance plc, the world’s leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.
Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Athens, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.
