The Lunching Time
Indore,Godfrey Phillips India, today announced the launch of PAN VILAS the all new Pan Masala that will redefine the Indian Pan Masala market. PAN VILAS is Magnesium Carbonate free, making it a delightful chewing experience for the consumers. With the introduction of PAN VILAS, Godfrey Phillips India will corporatise the ‘chewing’ market and make it safe yet delightful consumption experience. In addition, ‘PAN VILAS’ will bring in more structure to the manner in which ‘chewing’ products have been marketed in India.
At the press conference, Ms. Nita Kapoor, Executive Vice President, Marketing & Corporate Affairs, Godfrey Phillips India, said, “PAN VILAS has been developed on the pillars of research & development on the premium pan masala segment, with cutting-edge quality control processes and state-of-art manufacturing methods. This new entrant which is targeted at the discerning premium pan masala consumer, will make Godfrey Philips India the biggest player to penetrate into the Pan Masala category. Pan Vilas will set the benchmarks in providing a refined taste experience by bringing together the legacy of carefully chosen ingredients in a new world premium packaging.
Ms. Nita Kapoor further added, saying, “Launch of PAN VILAS is actually Ek nayi parampara ki shuruat, which incidentally is also the tag line for the brand”.
PAN VILAS offers a distinguished and refined taste experience to its consumers and has been created after rigorous years of hard work and commitment. This product delivers superior quality and an enduring chewing experience, which is in strict adherence to all Rules & Regulations. It is India’s first pan masala which is fully compliant with ‘Prevention of Food Adulteration’
Currently, the Indian chewing industry is estimated to be Rs. 11,660 crores which consists of three categories, namely, Pan Masala, Zarda and Gutka. The premium chewing industry is Rs. 3075 crores out of which the premium pan masala market is estimated to be Rs. 1500 crores. Godfrey Phillips India plans to target 5% share of the premium pan masala chewing category in the very first year.
Godfrey Phillips India’s existing cigarette business will provide the synergy to its chewing product. The Company will leverage its sales and distribution network of cigarette category for the pan masala business through its retail centers. This new launch will also strengthen Company’s brand portfolio especially in the newer markets.
About Godfrey Phillips India Ltd.
Godfrey Phillips India is the second largest player in the Indian cigarette industry with an annual turnover of over Rs 2200 crores. Incorporated in 1936, Godfrey Phillips has two major stakeholders, the K.K. Modi Group and Philip Morris.
Headquartered in Delhi, the Company manufactures some of the most popular cigarette brands in the country like Marlboro, Red and White, Four Square, Jaisalmer, Cavanders and Tipper. As a part of the growth strategy, Godfrey Phillips has also made concerted efforts in their Tea City, leading to Symphony and Super Cup launch with successful results. The Company has also forayed into the highly competitive confectionary segment with the launch of Funda brand.
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