Euromonitor International's Toys and Games in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: traditional toys and games and video games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the toys and games industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
Toys and Games in Russia
Euromonitor International
January 2010
List of Contents and Tables
Executive Summary
Global Financial Crisis Caused the Prices To Increase and A Suppliers Payment Crisis in the Russian Toys and Games Market
Income Level Decreases and Price Level Increases Are the Main Factors Negatively Influencing the Russian Market
Changing Consumer Behaviour Towards Dolls, Soft Toys and Video Games
Dominance of Chinese Products Is Increasing in the Russian Market
Financial Difficulties Will Negatively Influence the Market Performance in the Future
Key Trends and Developments
Financial Crisis Helps To Increase Market Share of Russian Producers
Specialist Retail Chains Are Growing Rapidly in Russia
Safety Is One of the Main Factors Influencing the Consumer Behaviour
Toys and Games Distributors Increasing Their Prices
Changing Consumer Purchasing Behaviour
Market Data
Table 1 Sales of Toys and Games by Sector: Value 2004-2009
Table 2 Sales of Toys and Games by Sector: % Value Growth 2004-2009
Table 3 Sales of Toys and Games by Distribution Format: % Analysis 2004-2009
Table 4 Toys and Games Company Shares by Value 2004-2008
Table 5 Forecast Sales of Toys and Games by Sector: Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Mir Detstva
Strategic Direction
Key Facts
Summary 2 Mir Detstva: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Mir Detstva: Competitive Position 2008
Novy Disk
Strategic Direction
Key Facts
Summary 4 Novy Disk: Key Facts
Company Background
Production
Competitive Positioning
Ooo 'c-toys'
Strategic Direction
Key Facts
Summary 5 OOO C-Toys: Key Facts
Company Background
Production
Competitive Positioning
Zao Step Puzzle
Strategic Direction
Key Facts
Summary 6 ZAO Step Puzzle: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 ZAO Step Puzzle: Competitive Position 2008
Zvezda Oao
Strategic Direction
Key Facts
Summary 8 OAO Zvezda: Key Facts
Company Background
Production
Summary 9 OAO Zvezda: Production Statistics 2009
Competitive Positioning
Summary 10 OAO Zvezda: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 11 New Product Launches 2008-2009
Sector Data
Table 7 Sales of Traditional Toys and Games by Subsector: Value 2004-2009
Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth 2004-2009
Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2004-2009
Table 10 Traditional Toys and Games Company Shares by Value 2004-2008
Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value 2009-2014
Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 12 New Product Launches 2008-2009
Sector Data
Table 13 Sales of Video Games by Subsector: Value 2004-2009
Table 14 Sales of Video Games by Subsector: % Value Growth 2004-2009
Table 15 Sales of Video Games by Distribution Format: % Analysis 2004-2009
Table 16 Video Games Company Shares by Value 2004-2008
Table 17 Forecast Sales of Video Games by Subsector: Value 2009-2014
Table 18 Forecast Sales of Video Games by Subsector: % Value Growth 2009-2014
About Euromonitor International
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