SS10 Oragnic Cotton Twill Dress with Organic Cotton printed scarf
Spring/Summer 2010
“The Abundance of Life”
The Spring/Summer 2010 collection from Outsider is inspired by the sundrenched hues of long summer days. Sustainable fibres are key with Bamboo denim offering a youthful and relaxed look. Tailored shirts and dresses in a Natural Colour Cotton stripe inject an air of sophistication to the collection.
Outsider has enlisted London based designer Karen Grout to work on the theme of “The Abundance of Life” and she has created a hand drawn bold design of flowers, spots and hidden insects printed on organic cotton and presented in various incarnations through the collection, from an elegant maxi dress to the easy oversized shirt and scarf ideal for giving any outfit a quirky twist.
With classic and gentle tailoring, signature dress styles and pretty details the Outsider SS10 collection is comprised of garments that can be worn and loved season after season. Designer Noorin Khamisani believes, good clothes do not go out of fashion, because true style is timeless, not transient and throwaway. Outsider’
The collection will be in stores from March 2010 and available online at – www.outsiderfashion.com.
“We believe Ethical Fashion should just look like Fashion.”
Outsider do not want to preach about ethics – they simply want to create a solution. People want fashionable clothes and they should be able to buy them without worrying about the impact on the world. Ultimately it is the companies making the clothes that have the power to ensure that the garments are both ethically and sustainably made and they should not shirk this responsibility.
“It just takes one OUTSIDER to make a difference.”
For further information and high quality visuals please contact:
Noorin Khamisani
07932 066622
info@outsiderfashion.com
Notes to the Editor
The garments are manufactured in the India, at a factory which Outsider has ensured has fair working hours and conditions are of a high standard. There is no child or slave labour. The factory only manufactures garments made of organic or sustainable fibres.
Fabrics are sourced as close to the factory as possible to minimise on transportation and the resulting carbon emissions at this early stage. For SS10 half the collection is made from Organic Cotton manufactured in India, the rest are sustainable fibres from China.
Natural Colour Cotton - cotton historically and naturally can grow in shades of green, brown and beige, it is organic, chemical and dye free.
Outsider is currently stocked in boutiques in the UK and France, and online in the UK and Sweden.
Photo:
http://www.prlog.org/
