Fashion 2.0 awards
On Wednesday, February 10, 2010, Style Coalition and ideeli, in partnership with Lucky Magazine, held a cocktail reception to announce the winners of the Fashion 2.0 Social Media Awards. The event was held at the Cherry Lounge, at the W Hotel, New York City.
Winners were announced in seven categories:
• Best Online Video: Chanel, Coco In Motion (27% of votes)
• Best Twitter – Donna Karan, @DKNY (38%)
• Best Facebook Page: Coach (52%)
• Best Blog: Free People (38%)
• Best Website: Kate Spade (48%)
• Next Big Thing: FourSquare (35%)
• Top Innovator: Burberry (42%)
Despite the snow, the event had a strong turnout, with over 200 industry insiders attending, while hundreds more watched the event streaming live online.
Most of the winning brands were present at the ceremony: Aliza Licht, VP Global Public Relations at Donna Karan accepted the award for Best Twitter, FourSquare CEO Dennis Crowley accepted the Next Big Thing award and representatives from Kate Spade and Coach accepted the Best Website and Best Facebook page awards respectively.
Award presenters included top fashion bloggers: Michelle Madhok (shefinds.com)
Nominated by thousands of industry peers, the “Fashion 2.0 Social Media Awards” recognize best-in-class members of the online fashion community for their outstanding achievements and innovative communication strategies across a variety of social media channels, networks and blogs.
The voting began on January 26, 2010, and ended at midnight February 9. Nominees were selected by a community of over industry influencers, and voted on by over 10,000 people through an online voting system.
Further details can be found on http://stylecoalition.com/
For a limited time, consumers can join ideeli by clicking on http://www.ideeli.com/
About Style Coalition:
Style Coalition is a network of independent online publishers in the fashion and lifestyle vertical who maintain the strictest editorial standards online. This alliance of key influencers helps brands, retailers, and agencies directly connect with their passionate audiences. Style Coalition was founded by a group of professionals, tastemakers and online fashion editors with strong experience in creating content geared toward consumers – from blogs to online magazines, videos and digital content to user communities and more. These individuals set the tone, identify the trends and are regarded by consumers as influential before – or in spite of – traditional media.
About ideeli:
Launched in June 2007, ideeli is the first members-only shopping community in the U.S. The company creates daily online events that provide members with the "ideal" shopping experience: access to the most sought-after products and experiences, often at privileged prices. Each event is designed by ideeli editors to offer an exclusive shopping opportunity in a fun, social way. New brands are featured each day at up to 80% off. All events start at 11AM EST and sales usually last 36 hours, or until sold out.
CONTACT:
Ideeli:
Daniele Cardelia
Public Relations
dcardelia@ideeli.com
Style Coalition:
Christine Perkett
cperkett@perkettpr.com
Photo:
http://www.prlog.org/
