- Feb. 14, 2010 -
Winter Park, Florida-based adthology.com, a direct marketing agency that provides copywriting services, today announced it selected WordPress.com to host its informal blog on all things direct response related.
Adthology.com chief creative officer Patrick Charuhas will offer his personal perspective on the ever-changing world of direct response marketing, including the evolution of some favorite direct marketing principles that need to be brought into the 21st century. “The USP (Unique Selling Proposition)
doesn’t quite cut it in today’s economy,” says Charuhas. “It stops short. Today it needs to be USP-B. The ‘B’ stands for the compelling benefit you provide the target audience. For no matter how unique, entertaining and humorous your message is, without an irresistible benefit, it will fail to drive a response that generates sales. The creators of ad campaigns that focus solely on creating brand awareness should be tarred and feathered.”
www.adthology.com offers targeted direct response marketing and copywriting services to companies in the business-to-
business (B2B), business-to-
consumer (B2C) and business-to-
government (B2G) sectors.