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The Valence Project -- New Music for a New Decade

The Valence Project is a collaboration of master musicians, technicians and artists who have come together challenging themselves and the listener. Think Radiohead, Zero Seven, Jeff Beck, Bjork, Phillip Glass, Brian Eno and Prince in one studio.

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The Valence Project -- New Music for a New Decade
The Valence Project -- New Music for a New Decade
PRLog (Press Release) - Feb 14, 2010 -
SAN FRANCISCO, CA   What happens when you bring master musicians and technicians together and challenge them to put their most creative energy to work?  It's called The Valence Project (http://thevalenceproject.com) -- a collaborative effort that includes Brain (drummer from Guns N’ Roses, Tom Waits, Primus), Kai Eckhardt (John McLaughlin, Garaj Mahal), Eamonn Flynn (Commitments, Zigaboo Modeliste), Gregory James, BluCube, Deborah Charles, Melissa Reese, Emily Palen, Cookie Marenco and Jonathan Herrera to name a few.  "This is a time of great opportunity for creative arts and the music business!  It's all about collaboration. The power that comes from unity is what ‘Valence’ means."  says Gregory James, label founder and key band member.

The music is a texture of electronica, trip-hop and avante garde.  It resembles Zero Seven blended with Radiohead style and Jeff Beck on guitar.  Influences from Prince to Bjork to Brian Eno can be heard.  Inspired by a conversation between producer/engineer, Cookie Marenco (www.bluecoastrecords.com), and Gregory James, The Valence Project took recording, sampling and reassembling music to compositional extremes and recording quality heights.  The music is available to hear in full length streams or downloaded as 24bit/96kHz high resolution audio at their Downloads NOW! page (www.thevalenceproject.downloadsnow.net).

"We we were on a deadline to get drum tracks recorded by Brain before he left for a tour.  We recorded the drums to tape, reassembled to digital then threw the whole thing back to tape then added the rest of the instruments and vocals.  Far from the 'normal' process," says Marenco, most known for her high resolution acoustic recording. "I've worked with these incredible players many times over the years and this was by far the most challenging session.  The Valence Project pushed us all to our limits both technically and creatively."

The Valence Project formally debuts on Valentine's Day, February 14, 2010 though not in a fashion most people expect.  While most of the songs were written in the studio, the first single "Who Do You Love", is a Bo Diddley cover sung by contemporary vocal interpreter, Deborah Charles. The haunting primal groove set the stage for a remix contest scheduled to begin in March.  TVP unveils 9 remixes for your Valentine's Day listening at their home page, www.TheValenceProject.com and asks you the question, Who Do You Love?


For More Information please contact:
Michael Newman
Argo Arts 650 595 8475

or visit these websites
ValenceRecords.net
TheValenceProject.com
BlueCoastRecords.com
GregoryJames.com
CookieMarenco.com
BrainBeatz.com
myspace.com/vinylgypsy
MichaelNewmanConsulting.com

Photo:
http://www.prlog.org/10532349/1

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Valence Records -- Creative Collaborations using the finest established and emerging artists combined with the latest technological advances for Discovery and Distribution of new music. Valence Records supports the arts worldwide.

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Contact Email:
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Source:Valence Records
Phone:650 595 8475
State/Province:California
Country:United States
Industry:Music, Technology, Entertainment
Tags:, , euro dance, , , zero seven, 96khz, ,
Last Updated:Feb 14, 2010
Shortcut:http://prlog.org/10532349
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