PRLog (Press Release) -
Feb 13, 2010 -
San Clemente, CA, Ju-Ju-Be, the leader in fashionable, functional bags and accessories is pleased to announce the launch of its newest bag “MightyBe”
, a high-performance, lightweight bag aggressively priced for today’s consumer. MightyBe is truly a multi-purpose bag (like most in Ju-Ju-Be’s lineup), it works equally well as a diaper bag, beach bag, school bag, book bag, shopping bag, and more! MightyBe comes in an array of colors that go from sporty to sleek.
PHOTO:
http://ju-ju-be.com/images/press/highres/MightyBe_lotus.jpgMightyBe sports a significant weight reduction compared to top selling similar bags (weighing in at under 1 pound!). Ju-Ju-
Be's proprietary fabric system provides stain, abrasion, and tear resistance as well as antimicrobial properties via Teflon® and AgION™ technologies and is machine washable. Other key features of the MightyBe include: internal and external pockets for maximum organization, double snap closure, stroller connection loops (for use as a diaper bag), and padded handles. Through a combination of technical materials and advanced engineering, the MightyBe provides a lightweight solution with extreme performance capabilities in an array of fun, fashionable colors and prints that range from refined to funky. MightyBe will be available starting 3/15/10 (pre-orders available now) in Cloud Break, Zany Zinnias, Perky Perennials, Midnight Eclipse, Drip Drops, Sangria Sunset, Champagne Bubbles, Dizzy Daisies, and Lotus Lullaby with an MSRP of $48.
At $48, the MightyBe is the most aggressively priced bag on the market! Ju-Ju-Be products, including the new MightyBe, are backed by an industry-leading performance guarantee. The introduction of MightyBe marks the beginning of Ju-Ju-Be’s expansion into a broader lifestyle accessories market. Says Kristin Hunziker, co-founder of Ju-Ju-Be, "As the first diaper bag company to challenge the industry by combining function, technology and fashion, Ju-Ju-Be is excited to bring our unique approach to the broader marketplace. Our active online community (the Pink Room) is the heart and soul of our R&D and as our customers grow, so do we. Our customers wanted a bag that would take them beyond the baby years and MightyBe does so beautifully."
Adds Joe Croft, co-founder of Ju-Ju-Be, "As any Ju-Ju-Be customer will tell you, you don’t need to have a baby to appreciate the fun and function of Ju-Ju-Be bags. With MightyBe, we wanted to offer Ju-Ju-Be quality and innovation at an unbelievable value. MightyBe can go from the nursery to the library to the softball field and beyond. This bag is designed for everyone. Whoever you are, however you use it, MightyBe is your bag. We are committed to providing highly functional and fashionable bags that fit the lifestyles of our consumers." Ju-Ju-Be is dedicated to building a lifelong relationship with its consumers. Ju-Ju-Be’s growing variety of innovative, high-quality products match smart design and exclusive features, with ultimate durability and performance at an unrivaled value.
Please visit www.shopjujube.com and www.ju-ju-be.com for a full list of the latest products and store locations and follow us on Twitter at Twitter/jujube_
inc for announcements on specials, promotions and new products.
About Ju-Ju-Be:
Ju-Ju-Be™ fuses technology, style, and attitude into the hottest bags and accessories on the market. Ju-Ju-
Be shows that products once thought of as utilitarian can be intensely intelligent while still being fashionable and fun. A truly balanced blend, Ju-Ju-Be prides itself on putting the FUN in function! Ju-Ju-
Be is available at fine retailers found at www.ju-ju-be.com/
jjb-retailers.
Photo:
http://www.prlog.org/10531729/1WKC is a full service boutique public and media relations agency specializing in lifestyle products. Services include event planning and production, media relations, public relations, marketing.
