Journeys Hostels Launches The World's First Branded Hostel Franchise

Feb. 18, 2010 - PRLog -- Journeys Hostels is a youth oriented budget accommodation company, which focuses on several key markets including backpackers, youth groups, sports groups, and hen and stag.  They have five hostels in the London area, and one hostel in Brighton.  Their emphasis is on safe, high quality, low cost and above all, fun and funky accommodation.

The recent economic downturn has seen travel budget seekers look more towards the base end of the market when booking a hostel.  Journeys Hostels have capitalised on this by revolutionising the offer and placing it into the spotlight of the key bookers in this market.

For the past six years, Journeys have been reviving public houses by introducing it's hostel model.  Ancillary incomes can be up to £15k per week, with the added bonus of bringing fresh customers to the publican's doorstep.  

Now Journeys are launching their full franchisee program, which will include training and support in all aspects of the business, including sales and marketing.

Not settling with raising the bar for hostel operators and guests alike in the UK alone, Journeys has now set up an office in Kuala Lumpur as part of its ambitious Asia expansion. The cultural riches of Asia for both long haul and regional Backpackers have opened up through the introduction of budget airlines and well structured tourism initiatives in the region in recent times. Journeys aims to capitalise on this through introducing its hostel franchise concept in countries such as Malaysia, Singapore, Thailand, Indonesia and Cambodia later this year.

Goran Krgo, Area general manager for Journeys said “I am excited to be part of a new and innovative project. Having previously worked for established franchisee operations , I always wanted to explore the possibility of fresh, new franchise concept that would encourage individuality and benefit franchisees as well as franchisors.  We are inundated with franchise enquiries and I predict bright future to Journeys brand.”

You can visit the Journeys website at http://www.visitjourneys.com, or to find out more about the new franchise opportunity go to http://www.visitjourneys.com/en/about-journeys/franchise-....

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