‘Facebook Generation’ Snubs High Street Travel Agents

Feb. 12, 2010 - PRLog -- THE days of the High Street travel agent could be numbered, according to two shock new surveys.

Research has revealed that the “Facebook Generation” is increasingly turning to the internet to book their holidays instead of popping into the nearest town to arrange a package tour.

In a survey of Facebook users by price comparison website Hotels-Fairy.com, 81% say they book their holiday online compared to 11% at a High Street travel agent and 8% over the phone.

And in a second poll to gauge who offers the best deals on holidays, 42% told Hotels Fairy that online travel websites such as Expedia and Lastminute.com are their top choice.

Almost a quarter say booking direct with a hotel or airline is their preferred option, while 20% claim price comparison sites – such as Hotels-Fairy.com – offer the best deals on hotels and holidays. A lowly 14% said High Street travel agents offered the best deals. Each Hotels Fairy survey polled 1,000 Facebook users.

Hotels-Fairy.com co-founder Tom Greenwood said: “Our surveys suggest people are turning their backs on High Street travel agents in a big way.

“Trudging around travel agents can be very time-consuming. Booking online is so much more convenient and the sight of people sat in a shop with a travel agent for half an hour as they look for a deal is becoming rarer.”


is a recently-launched hotel price comparison site that compares the best prices from more than 30 rival online booking sites such as Travelocity, Expedia and ebookers.

The company, which operates independently of all the main booking sites, was set up by award-winning businessman Tom, 27, and his wife Vineeta, 28, who own the design agency Scamper Branding, based in Stratford‐upon‐Avon.


Their site, which is aimed at independent travellers, has information on 200,000 hotels in 195 countries and can save users up to 75% by finding the cheapest rooms available.

Tom added: “It is also interesting that in our survey price comparison websites like ours scored quite low when consumers can actually save a huge amount of money – compared to sites like Expedia – by making an informed choice at no additional cost.

“We want you to enjoy your holiday rather than spend all your free time looking for the best prices. Hotels-Fairy.com saves you time and money. We do all the leg work and get you the best prices from all the top booking sites at the click of a button.”


For more information contact Hotels Fairy on press@hotels-fairy.com or call 0845 8624442. Web Address: Hotels-Fairy.com

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Hotels Fairy compares...

* over 900,000 deals
* on over 200,000 hotels
* in over 20,000 destinations
* in 195 countries
* on over 30 top booking sites

...to find you the best deals