PRLog - Feb. 12, 2010 - LENEXA, Kan. -- Internet Marketing Brawl: PPC Marketing vs. Video Marketing
video marketing unleashed
With minimal internet marketing resources for ppc marketing (pay-per-click)
Savvy small businesses and internet marketing entrepreneurs are exploiting a simple, cost effective strategy for lowering their online ppc marketing costs.
Ding. Ding. The gloves come off…
In his internet marketing experience Andy Jenkins (The Video Boss) says, "I use video because it's more effective than anything I've ever tried.”
Jenkins exposes, “Bad video from people who are not even marketers are getting ranked, and it's getting traffic, and it's getting massive results.”
Small businesses and regular people are able to compete with Goliath type companies on the first page of Google by using simple quick and effective video marketing.
"Videos have ranked great in the search engines with far less SEO effort than regular web pages," Jenkins adds.
Ppc marketing is taking some jabs, but don’t count it out yet…
"Most people actually avoid using video because they are afraid of it. They're afraid of the technology. They're intimidated. And they incorrectly think that it takes too much time or it costs way too much."
Thankfully, Andy says you don't need high-dollar cameras, high powered software, or a super-computer to put together your video marketing campaign.
You can even turn a PowerPoint or Keynote presentation into a lead-generating, sales-getting, page-one video using free software.
So, should video marketing completely replace your ppc marketing campaigns in your overall internet marketing plan?
Only you can make that decision… however, by using the free tools, resources, and a bit of basic SEO know-how that Andy gives away in his free video series, smart business owners may just throw in the towel on ppc marketing.