Ian McDowall, MRM London's Head of Technology
MRM London is pleased to announce that Ian McDowall has been appointed Head of Technology, a new position that has been established as part of the agency’s management reorganisation. McDowall was most recently Head of Project Management, a role he had held for over five years.
McDowall has 15 years’ experience delivering marketing and commercial technology solutions across web, mobile and interactive TV for clients such as Intel, Microsoft, NatWest, RAC, Legg Mason Investments, Médecins Sans Frontières and Telefónica.
As Head of Technology, McDowall will have overall responsibility for ensuring that the technical aspects underlying the integrated range of digital services MRM London provides its UK, EMEA and global accounts are most effectively delivered. The agency is a Microsoft Gold Partner with competencies spanning web and application development, data management and business intelligence, and the continued integration and development of these technology areas will form a key part of McDowall’s role. Services provided by MRM London span planning and strategy, search and online reputation management, creative, technical development and implementation, data-management and marketing measurement and optimisation.
Mike Cornwell, CEO of MRM London, commented:
“The digital and relationship marketing campaigns and platforms we develop for our clients are centred on the creation and application of cutting edge technologies, measurement techniques and analytics. Ian has the perfect blend of technical management skills, marketing savvy and understanding of the agency’s ethos to take on this role.”
MRM London’s clients include Intel, Vauxhall, Kraft, Sky, Diageo, J&J Vision Care, MasterCard and Dell.
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