Function: Introduces Its 2010 Architectural Advisory Board

PRLog (Press Release) - Feb. 11, 2010 - ATLANTA, February 11, 2010 – Function:, an integrated marketing agency that specializes in reaching the architecture, building and design community, is pleased to announce its 2010 Architectural Advisory Board. The Board, comprised of a national group of innovative and well-respected architects, is designed to serve as a “think tank” that can address the real-world concerns of building product manufacturers as they develop and market industry-relevant products and systems.

“Function: provides a link between architects and building product manufacturers,” said Dana Castle, principal and director of strategy for Function:. “As BPMs compete in an increasingly crowded market, it is more important than ever for them to understand how their products can be specified and their messages conveyed. Function:’s Architectural Advisory Board has proven to be an effective resource for our clients looking to strike a balance between the knowledge of field experts and the experience and skill of top marketing agents. With the success of our last Architecture Advisory Board, we are excited to work with this new group of industry leaders.”

During their one-year tenure, Board members will work closely with Function: to provide subject matter expertise and guidance on how building product manufacturers can best meet the needs of the architecture and design community. This year’s board includes a diverse range of professionals, including experts on sustainable systems and development, integrated engineering, permaculture design, infrastructure and urban planning. Function:’s Architectural Advisory Board also provides members the opportunity to have a say in the products that they source and fully engage with the information they receive.

The 2010 Architectural Advisory Board members include:

•   Mark McVay, LEED AP, Design Principal at SmithGroup, Los Angeles.
•   Tryon C. Rosser, NCARB, Principal and founder of Ramos + Rosser Architects, PA.
•   Michael Ruiz, BIM Manager, buildingSMART: FM at HOK  
•   Georgeen Theodore, AIA, Principal at Interboro Partners and Associate Director, Infrastructure Planning at New Jersey Institute of Technology
•   Susie Spivey-Tilson, LEED® AP, Senior Associate, Sustainable Studio Director at tvsdesign and USBGC GA Chapter Board of Directors

To learn more about Function:, please visit www.functionatl.com.

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About Function:
Function: is an integrated marketing agency, converging strategy, design, research and communications for companies in the building, architecture and design community. Based in Atlanta, Function: provides clients throughout North America with a complete range of solutions, including advertising, marketing, design development and public relations to energize sales cycles. An innovative approach enables Function: to work efficiently and tactically, engaging key influencers, prospects and internal conduits through a range of vehicles and touch points. For more information, please visit www.functionatl.com.