The creator and designer behind the brand, Michelle Siwy, is sassy, beautiful and at just 33, already a fashion force to be reckoned with. Despite originally training to be a nurse, Siwy changed career direction when she could no longer ignore her overwhelming desire to work in the fashion industry. So she headed to New York fashion institute of technology (FIT) and on graduation in 1999 firmly set her sights on the denim industry.
Taking inspiration from a variety of eclectic sources including the Salvation Army, Maurice Malone and Fractel, Siwy’s unique styles and immaculate attention to detail caught the attention of the likes of Harvey Nichols, Fred Segal and Madison, so much so that she was able to launch her name sake denim collection in downtown New York in 2005. The massive success of her vintage inspired, sexy and fashion forward denim brand means she is now based between her two homes in New York and LA.
Despite the growth and success of the Siwy brand, Michelle remains firmly at the design helm of each collection. Her additional commercial focus is to grow and develop the Siwy brand so it becomes an established player within the international fashion industry.
For further information on Michelle Siwy and Siwy Denim, please contact Abby or Rae at Brandnation:
Namesake Denim Collection by Michelle Siwy. Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic.
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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.