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Follow on Google News | Velocity acquires Big Red TeapotLondon-based B2B marketing agency Velocity today announced its acquisition of a new, high-capacity B2B teapot to support its growing team of B2B marketing professionals.
By: Doug Kessler “We’re thrilled with our big, red teapot,” says Lucy Longhurst, agency copywriter, “Its very similar to the last teapot but holds more.” The new teapot will be used for occasions that were previously inadequately supported by the previous teapot. “The teapot that got us here is still a great teapot”, says Longhurst, “but during peak consumption periods (9-9:30am; 9:45-10:45am; Managing Director Stan Woods concurs, “In my view, tea should always be made in a pot and this acquisition certainly fits the bill. It’s red, so we feel it maintains our strategic direction and, since the two-teapot deployment model is service-oriented, we’re actually delivering a new level of Tea Agility™. Ooh. I like that.” Gartner analyst Tibor Toromerde, was first to put the new acquisition into industry context. “Velocity’ The new teapot solution brings added SEO benefits to the digital-obsessed agency. “The keyphrase ‘B2B Teapot’ is wide open, “says Neil Stoneman, some other guy in the room, “We feel with that this single purchase — and it’s attendant press release and Twitter-storm — can power us to the top of the results pages for what is admittedly a vanishingly small, almost homeopathic traffic stream. Over a typical ten years, we ought to see up to two searches going straight to us.” “In my view, tea should always be made in a pot,” repeats Woods. # # # Velocity is a London-based B2B technology marketing agency specializing in corporate positioning, strategy and digital marketing. End
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