Dealer Lead Track Provides Auto Dealerships Real Time Advertising Data

Feb. 10, 2010 - PRLog -- Dealer Lead Track’s easy to use, stand alone web based lead management system guides sales staff to capture which ad source is producing each lead in a drop down menu asking “where the customer saw the vehicle advertised.” This advertiser drop down list is maintained by management so sales staff selects from current advertisers.

Along with keeping advertising drop down lists accurate, the total monthly ad budget is entered by management for each ad source. With this information Dealer Lead Track’s advertising report computes exact figures on how much ad spending each lead and sale is costing dealerships to generate along with conversion ratios for all ad sources.

Monitor Dealer Lead Track’s advertising report daily, weekly, or monthly to gauge the effectiveness of each ad source and quickly shift advertising dollars away from sources that aren’t producing sales. Ad sources that just produce leads are ineffective. Ad sources must produce sales or ad money is being wasted every month.

Can you currently verify which ad sources are producing your sales?

Dealer Lead Track provides factual real time advertising data so dealerships can cancel advertisers that are not producing sales with confidence.

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Dealer Lead Track provides web based lead management for new and used car dealerships of all sizes in North America with no software to buy and no contracts to sign.

Dealer Lead Track’s simple to use website consistently guides staff to properly accept, catalog, follow up, and close customers while providing essential reports to help owners and managers improve closing ratios and eliminate wasteful advertising expense.

Sign up today for your free 30 day trial to sell more cars and advertise less with Dealer Lead Track.