BOULDER, Colo. – Veltec Sports, Inc., a Boulder-based marketer and distributor of top cycling brands, began its exclusive distribution of Lake cycling shoes on February 1. Veltec Sports’ dealers are able to order directly from Veltec effective immediately.
Lake is the newest brand in the Veltec Sports premium brand cycling portfolio (http://www.veltecsports.com/
Cycling retailers currently selling Lake shoes but not Veltec’s five other brands are being contacted to ensure ordering is uninterrupted and accounts are transferred without interruption.
To celebrate the addition of Lake to the Veltec family, dealers will receive a 10-percent discount on all Lake product ordered during the month of February.
Veltec is encouraging dealers to use their new B2B (http://www.veltecsports.com/
For consumers looking to experience the technological and comfort advantages of Lake’s footwear, they can locate U.S. retailers by using the state or zip code search (http://veltecsports.com/
For questions regarding the Lake distribution, retailers can contact Veltec Sports at 303-245-4885 or 800-578-5790 or contact their Veltec or Lake sales representative.
