FEBRUARY 10, 2010 – ANN ARBOR, MICH. – Pure Visibility, an Internet marketing company, recently became a Google Website Optimizer(TM)
Pure Visibility uses Google Website Optimizer to help its clients experiment with different variations of website pages to determine which will be the best at supporting their marketing goals. Google Website Optimizer will help Pure Visibility test a range of strategies, including different product images, headlines, page copy, and different offers to determine which is the most effective at producing a desired outcome, such as a visitor completing a sale or a lead form.
“Combined with our certifications in Google Analytics and AdWords, becoming a Google Website OptimizerAuthorized Consultant means that Pure Visibility is able to offer unparalleled expertise to businesses seeking increased online visibility and sales,” said Linda Girard, Pure Visibility co-founder. “There simply isn’t one right approach, or a magic bullet, for optimizing a Website’s performance, so Pure Visibility continues to build a wide range of options that can help its clients use the Web to reach their business and sales goals.”
As a Google Website Optimizer Authorized Consultant, Pure Visibility offers leading services designed to help companies generate attention and sales via the Web. To qualify as a Google Website Optimizer Authorized Consultant, Pure Visibility had to demonstrate expertise in a range of search engine optimization tactics, including: experiment design and implementation for A/B split and multivariate testing, as well as report analysis.
The benefits of rigorous website testing include:
* Increased sales and conversion rates
* Improved landing pages that increase conversions
* More leads through streamlined online lead generation forms that provide meaningful data
* Decreased Cost Per Acquisition (CPA)
* Intelligence on the content that best engages your visitors to improve the time they spend on your site
* The elimination of guesswork from site design
