Mumbai, 10th February 2010: Paramount Airways, India’s premium business class airline, known for pampering guests to the hilt and delivering a memorable experience in the skies, today announced a strategic alliance with Hotel Leelaventure Limited. This alliance will benefit members of Paramount’s unique frequent flier loyalty programme “Paramount Royale”.
Paramount Royale has now been reconstructed with new product benefits and program structure. Effective today, Paramount Royale members can earn 500 RoyaleMiles per eligible stay across any hotel of The Leela Palaces, Hotels and Resorts.
In addition to the RoyaleMiles members are also entitled to a host of special benefits and privileges based on their tier status in the programme. These benefits include early/late check-out, no extra charges on room for double occupancy, upgrade to next room category and complimentary use of the health club. An exciting benefit that The Leela has extended to all member guests of Paramount Royale is the 10% hotel / resort credit on any packages booked at any of the hotels through their website. This credit can be utilized for dining, food & beverage, spa or any other services provided by the hotel, such as internet access, business centre, car hire, etc.
Talking on the development Mr. M. Thiagrajan, Managing Director, Paramount Airways said, “Paramount Airways today is the only premium product that is operating within our route network with over 45 flights a day. We would like to reward our loyal customers who have shown patronage to us over the year by creating multiple touch points of with ParamountRoyale. We have collaborated with Hotel Leelaventure Limited as they are an established hospitality brand in the premium luxury segment.”
Commenting on the same, Mr. Vivek Nair, Vice Chairman and Managing Director, Hotel Leelaventure Limited said, “We are very pleased to be a partner in the Paramount Royale programme. Paramount Airways has ambitious expansion plans which are in alignment with The Leela’s. As a young and dynamic group, we look forward to welcoming their guests in our hotels.”
For further information, please contact:
C R Kannan / Kaushalya de Alwis
Paramount Airways
Mobile : 098402 95499, 4390 9035,
Email : kannan@paramountairways.com
Tel: +91-44-43909055/
Email: kdealwis@paramountairways.com or log on to www.paramountairways.com
Gayatri Dravid
The Leela Palaces, Hotels and Resorts
Tel: +91 – 22 – 6691 1058
Mobile: +91 99302 89317
Email: gayatri.dravid@
Visit us: www.theleela.com
Petrina Fernandes
Blue Lotus Communications Pvt Ltd
Tel: 09820426841/
Email: petrina@bluelotuspr.com
