Widen Named Gold Sponsor of Createasphere Digital Asset Management Conference February 17-18, 2010

Feb. 10, 2010 - PRLog -- Widen Enterprises, Inc., a Madison, Wisconsin-based digital asset management (DAM) software and premedia services company, announced today it is a Gold Level Sponsor of the Createasphere Digital Asset Management Conference, February 17-18 at the Universal Hilton in Universal City, California. Widen Marketing Manager Jake Athey will speak February 17th on efficient distribution of rich media as a fundamental component of competitive strategy for content holders.

The Createasphere DAM Conference features educational sessions and conferences aimed at experts, novices and managers. Over the two-day event, Createasphere DAM will present groundbreaking thinking and presentations that have far-reaching impact on the digital media universe.

“With the growth in the digital media market, organizations of all sorts are turning toward Software as a Service (SaaS) providers for digital asset management and help with the obstacles they face in creating, managing and distributing rich media,” said Matthew Gonnering, CEO of Widen Enterprises. “We’re pleased to be a Gold-level sponsor of this important conference and that Jake will be there to share his expertise with others in the industry.”

Athey has led Widen’s marketing efforts since 2004. He provides customers and internal teams with tactics research, product planning, best practices, defining ROI, reporting and analytics, and metadata models.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time Web-based access to the clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and the added cost for hardware, software and upgrades. For more information, visit: http://www.widen.com.

About the Createasphere Digital Asset Management Conference
Headquartered in Burbank, California, Createasphere is a global community builder for the entertainment technology industry. Co-located with the Createasphere Entertainment Technology Expo, Createasphere's Digital Asset Management Conference and Exhibition, launching in February 2010, will shape the standards and explore the urgent, evolving global issues of digital asset management in the entertainment and media sectors. As those industries head towards a new understanding and protocol, the Createasphere DAM Conference will be positioned at the center of the transition, presenting multi-tiered offerings that include online learning, events, and education. For more information, visit http://www.createasphere.com/damem_february.