Justin Graham, CEO, Jet Interactive (Jet) uses Yellowfin to deliver his vision to reshape the Marketing Analytics industry by allowing call data to be analyzed as easily as web data. Justin sought a solution that would use maps to allow Jets customer’s to visualize their call data and regional demographic data in conjunction with standard tabular data.
Traditionally, customers conducting multi channel marketing campaigns were only able to analyze web data by using Google Analytics and there wasn’t a tool available to allow inbound call reporting.
Jet was already collecting valuable Call Data for their customers, so Justin set about finding a solution that would combine GIS and Business Intelligence and could be deployed as a SAAS platform to his customers.
He found exactly that with Yellowfin, an Australian, web-based business intelligence provider that offers native integrated Location Intelligence.
Since implementing Yellowfin into Call Tracker - Jet Interactive has revolutionized the Marketing Analytics industry by providing their customer’s the ability to query the “where” as well as the “what” and the “when” from the call data collected from every aspect of their marketing campaigns, providing an immediate competitive advantage. Cynthia Nilsen, Advertising Specialist, Australian Hearing, Customer of Jet Interactive said 'With 110 independent centres across Australia, the only way we could track the effectiveness of our marketing activities was via Jet Call Tracker.'
Jet customer’s now have access to the full suite of marketing reports that use Location Intelligence to visualize call analytics to optimize their advertising spend. Customers can log on securely to the hosted platform to access their data where and when they need it.
By combining Call Analytics with Location Intelligence, Jet’s customers can track the success of their traditional and online marketing campaigns as they happen, allowing them to make changes to ensure a successful return on investment and gain a significant competitive advantage realizing Justin’s vision.
Yellowfin is passionate about making Business Intelligence easy. Recently recognized among 25 rising companies that CIO’s must know about, Yellowfin is a leading web-based BI solution that can be easily integrated into any third-party application or delivered as a stand-alone enterprise platform. Yellowfin is an innovative and flexible solution for reporting and analytics, providing a full range of data access, presentation and information delivery capabilities. www.yellowfin.bi
Marketing & Communications Manager, Yellowfin
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