Mingle Media TV - Making TV Social
Mingle Media TV, a new social networking site created for live “Social TV” conversations, launches this week with the creative team who last year successfully launched the MomTV community. Mingle Media TV’s programming will focus on a number of topics targeted at Baby Boomers and Parenting to generate meaningful content and conversations. In addition to live programming, the site will feature webisodes created by so of the live show hosts and other contributors. MMTVN will also feature an Entertainment channel with views into Hollywood from the Red Carpet and broadcast what goes on behind the scenes programming.
In the past, traditional TV audiences have gathered around the “water cooler” discussing last night’s programming but with the emergence of social networking changing those conversations into streams that happen during TV programming, Social TV is the next frontier changing how brands can reach their consumers and audiences find content they relate to.
“With Mingle Media programming focused on hosting content providers that can create conversations to bring in audiences for our first two demographics,”
Piche, a Silicon Valley start-up veteran, has led over 35 product launches including 3 iPhone apps and two social networking communities. On the Internet prior to 1994, she has stayed on the leading edge following trends and using technology to be on Internet time in delivering value through products and services. Piche has received numerous awards throughout her career including a Presidents Club award for sales, Under the Radar Audience Choice Award for a new product launch, recognized as one of the Top 50 for Tweeples in 2009; she has been a past founder/president of a NY National Association of Female Executives (NAFE) chapter, founder/president itSMF Portland ORE chapter, past industry speaker: WITI, Silicon Valley Marketing Group, Int'l Newspaper conferences, as well as current contributor to Media Post online and other industry related publications.
The Mingle Media TV Network will launch with a lineup of ten, hour-long, Live web shows with several experienced chat hosts on a variety of topics. The show hosts create live UGC for the Mingle Media TV Network and represent a cross section of off and online personalities from bloggers, authors, parenting experts, therapists, travel, fashion, food and fitness experts, along with celebrities and other notable contributors. The combined sphere of influence that the Mingle Media TV Network will be generating will easily reach hundreds of thousands of viewers over time and generate playback views that can be monetized on several distribution platforms.
In addition to viewing Live streams online, Mingle Media TV shows can also be viewed on many of today’s smart phones like the iPhone and Android, using a free application and searching for the Live programming using the MMTVN label. All Live Mingle Media TV shows are recorded for on-demand playback on the network and will also be available through free subscriptions as podcasts through iTunes or on numerous video sharing sites such as on Blip.tv.
About Mingle Media
The Mingle Media TV Network is designed to create interactive, “Live” video streaming conversations (web shows) where the audience and viewers can engage in a real-time exchange on topics they are interested in, which are wrapped around a sponsor message / campaign. Created with the goal is to provide continuous, interactive programming connecting the targeted demographic audience through on and offline conversations that can be played back and shared as well as being delivered in a format that they are seeking on mobile or the Internet. For more information, please visit http://www.minglemediatv.com.
