Vacation in a Bottle Announces Washington Debut with Olympic Distributing

Feb. 9, 2010 - PRLog -- Vacation in a Bottle, the drink that pioneered the relaxation beverage category, continues its aggressive march up and down the west coast. The company today announced that Olympic Distributing has added ViB (pronounced vibe) to its dynamic product lineup of beers, wines, soft drinks and waters.

“Our agreement with Olympic Distributing gives us premium placement in high-volume accounts throughout the state. Soon, everyone will get a taste of ViB,” says ViB creator Travis Hollman.

Unparalleled in taste, ingredients and functionality, Vacation in a Bottle has taken over the country as the go-to beverage for frazzled Americans dealing with the stress of everyday life. Since establishing the relaxation category more than two years ago, ViB has been hailed for its focus and calming properties.

“We have received an enormous amount of praise for ViB’s healthy formulation. Unlike our sleepy competition, we are safe to drink any time of day and we are proud of the fact that our beverage does not require warning labels,” Hollman explains.

“Adding Olympic Distributing to our expanding distributor roster allows us to bring our healthy relaxation to thirsty consumers in Washington who are desperate for a great-tasting, non-drowsy beverage to help them unwind.” continues Hollman.

Joe Gladfelter, General Manager of Olympic Distributing is excited about bringing the leading relaxation beverage to his market. “We are expecting to see strong sales for Vacation in a Bottle. As one of the first drinks of its kind, ViB is a great product. It is already exceeding our expectations.”

With appearances on The Today Show and Good Morning America, the Happy Relaxation Drink continues to fascinate national and international consumers and media. Hollman attributes the exceptional attention to ViB’s stellar formulation that includes powerhouse ingredients like B vitamins and L-theanine, the healthy amino acid found in green tea.

And, 2010 is on track to be one of Vacation in a Bottle’s most profitable years. The company plans on activating 62 distributors in the first quarter, as consumers and retailers continue to revolt against unhealthy and potentially harmful additives and ViB seizes its place as the tenacious category leader.

ViB will now be available at QFC and Albertsons stores in Jefferson and Clallam counties.

For more information about ViB, please visit www.vacationinabottle.com.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

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Based in Dallas, TX, ViB Holdings LLC was founded by John de la Valdene and Travis Hollman. They launched ViB with the idea of selling a lifestyle and a sensation instead of just a liquid. For more information about ViB, visit www.vacationinabottle.com