(Nashville, TN – Feb. 9, 2010) Multi-
The new department, created in 2009 as a means to secure sponsorship opportunities for clients, has rapidly gained the attention of those in the music industry eager to pair their artist or celebrity with successful brands or services. Cherry Heart’s entertainment marketing division is currently negotiating several prominent deals with some of Nashville’s most recognized Country artists.
“Sponsorship opportunities are becoming increasingly valuable in the music business as more and more artists are turning to alternative revenue streams,” says Jennifer Rose Parker, Cherry Heart Senior VP Entertainment Marketing. “We recognized that there was a market that existed for these type of arrangements, and Cherry Heart had the vision to make a specialized department to fill that niche. The interest and response we’ve gotten in only our first year has been incredible.”
Nashville-based Cherry Heart Music was originally founded in 1996 by 22-year industry veteran Gratton Stephens, but has since grown to include a number of different entertainment services, including publishing and administration, artist management, a record label and most recently, sports and entertainment marketing.
“The music and entertainment industry is evolving daily, and we feel that experiential brand marketing is a key to the future,” said Stephens. “Cherry Heart is blessed to have talented people with experience partnering brands with entertainers.”
Senior VP/COO Shelby Kennedy and Creative Director Cassandra Tormes anchor the company’s publishing and administration division, which features a song catalog of more than 1,600 songs and No. 1 hits for artists including Garth Brooks, George Strait and Charlie Pride, among others.
Built on nearly two decades of experience in the Nashville music industry, General Manager Rondal Richardson heads the Cherry Heart artist management division. Richardson currently manages artists Ashton Shepherd and newcomer Ty Williams under this department.
Senior VP of Entertainment Marketing Jennifer Rose Parker brings more than 13 years of sales and marketing experience to the Cherry Heart team.
Cherry Heart, LLC is located at 1510 16th Ave. S., Nashville, TN, 37212. For more information, visit www.CherryHeart.com.
