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Follow on Google News | Canadian Sponsorship Landscape Study Provides Primary Industry DataThis March, the release of the 2010 Canadian Sponsorship Landscape Study at the 2010 Canadian Sponsorship Forum in Whistler, BC will provide the most comprehensive information on the scope, scale and trends of Canadaʼs sponsorship industry.
By: TrojanOne TORONTO – The 2010 Canadian Sponsorship Landscape Study will be released immediately following the Olympics and during the final weekend of the Paralympic Games. Being presented at the 2010 Canadian Sponsorship Forum in Whistler, BC from March 19-21, 2010, the Study will provide an indepth report on the past, current and future state of the Canadian sponsorship industry. In its fourth year, the Canadian Sponsorship Landscape Study is being presented by the Canadian Sponsorship Forum and the Sponsorship Marketing Council of Canada (SMCC). This alliance will leverage the partnersʼ respective reach and ensure the most extensive report on the Canadian sponsorship industry to date. With a survey being conducted by the Institute for Sports Marketing (iSM) and supported by IMI International, the Canadian Sponsorship Landscape Study explores research from over 750 sponsors, agencies and properties. It provides the most comprehensive information on the scope, scale and trends of Canadaʼs sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. Led by Dr. Norm OʼReilly of Syracuse University and Benoit Séguin of The University of Ottawa – both of whom are affiliated with iSM – the Study is a big draw for delegates at Canadaʼs leading sponsorship conference, the Canadian Sponsorship Forum. “The Canadian Sponsorship Landscape Study and the Forum itself should not be missed by anyone engaged in Canadaʼs sponsorship and marketing industry,” said Dr. OʼReilly. “It is essential for us as marketers to be on top of the most upto- date industry information. Gaining an understanding of the Canadian sponsorship landscape will provide delegates with key information to identify business opportunities and how to maximize those opportunities. Itʼs an investment that will grow your business.” A key element of the 2010 Canadian Sponsorship Landscape Study will be a special look into how the sponsorship industry was affected or influenced by the Vancouver 2010 Games in Canada and what the future holds for the industry following the Games. In February of 2009, the third Canadian Sponsorship Landscape Study captured the state of sponsorship in Canada pre-Games. Some key findings of the 2009 Study were: - The Canadian sponsorship pie was $1.39 billion in 2008. This is a 14 per cent increase from $1.22 billion in 2007, and a 25 per cent increase from $1.11 billion in 2006 - Growth of sponsorship was combined with increased sophistication in its use, specifically with respect to investments in activation and evaluation - There was a high importance of external influences, considering Vancouver 2010 and the economic crisis - External influences had varied effects on the future outlook for sponsorship in Canada. While sponsors expected a decline in 2009, properties expected the industry to grow With the 2010 Canadian Sponsorship Landscape Study’s release, 2010 Canadian Sponsorship Forum delegates will have an exclusive first-look into the future of the Canadian sponsorship landscape, post 2010 Winter Games. Those engaged in the sponsorship and marketing industry are encouraged to take 20-30 minutes to participate in the Canadian Sponsorship Landscape Study survey. Survey participants and delegates of the 2010 Canadian Sponsorship Forum will receive a copy of the final Canadian Sponsorship Landscape Study report at no cost. To participate in the survey please visit www.sponsorshiplandscape.ca or the SMCC homepage at www.sponsorshipmarketing.ca; www.sondagecommandite.ca. The survey is expected to close March 5, 2010. The 2010 Canadian Sponsorship Forum has joined forces with the Canadian Paralympic Committee to present Canada’s ultimate gathering of sponsorship and marketing elite. From March 19 to 21, 2010, delegates will descend on Whistler, BC to network and learn from industry leaders while being fully immersed in the Paralympic experience. About the Canadian Sponsorship Forum The Canadian Sponsorship Forum is a unique event that travels the country, showcasing the best in Canadian sponsorship stories. With over 60 per cent of its delegates holding over 10 years of experience, the Canadian Sponsorship Forum is attended by the industry’s decision makers ranging from corporations, agencies, events, advertisers, educators and consultants. Founded by TrojanOne president Mark Harrison in 2005, since its debut the Canadian Sponsorship Forum has partnered with world-class properties such as the Grey Cup, the Calgary Stampede, the Toronto International Film Festival, IIHF World Hockey Championships, Quebec City’s Carnival and the Canadian Paralympic Committee. For more information please visit http://www.canadiansponsorshipforum.com or contact: Christine Hogg Coordinator, Sponsorship and Marketing Consulting TrojanOne 10 Alcorn Avenue, Suite 101 Toronto, ON M4W 3A9 Tel: (416) 355-2684 Fax: (416) 920-7408 christine.hogg@ -30- End
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