Entrepenuer Chris Graham,City Councilor Sam Yoon, CEO J.Lynda Blake
Boston Media Cast one of the companies at the forefront of a new business model which allows small business owners access to internet and multi media advertising for a fraction of the cost of similar coverage by major advertising firms announced it will join forces with Hot Stepz magazine to cover the extensive New England advertising market.Boston media cast which provides remotely controlled digital signage in retail stores,restaurants,banks,medical offices and even taxi cabs was so impressed with the growth of New Englands most well known Entertainment magazine that it offered to present to its customers an opportunity to advertise not only through its visual signage but also in the pages of Hot Stepz and their growing online sites which are expected to reach well over 500,000 eyes by years end!
Digital signage is one of the fastest growing industries many Sci Fi buffs will recall scenes from Bladerunner or Artificial intelligence where street signage and even phone booths had user friendly digital interfaces that allowed buyers to get visual messages at point of purchase.
CEO of Hot Stepz magazine J. Lynda Blake stated "...this relationship will allow us the ability to create ,design and customize to our clients needs and give more advertising clout than anyone else at lower prices than our nearest competitors. This is good news for small retailers who are usually left with the short end of the stick in trying to compete with major corporations digital signage and internet accessibility evens the playing field immensely!"
Although there is a growing demand for cross media advertising traditional agencies are seemingly incapable of producing successful interactive campaigns so it is the site that has the popularity to start with who holds the edge in this media battle so many firms are buying out smaller firms who are more savvy to stay competitive. PR firms have to upgrade their offerings and the only way to do so without revamping their entire business structure is to partner with those who have the online market research capabilities to be client-centered in their focus."The digital media industry in New England is very strong but it is the small business owner who has to utilize this option or they will soon disappear" says Julya Tran CEO of Boston Media Cast. Other cross media properties in New england are 38 studios owned by CEO brett Close and founded by local baseball hero Curt Schilling. Newton Ma. based Extend Media sells software that allows media companies to distribute digital content to multiple devices. Cambridge based Every Zing has created a project to track all the worlds viral videos. Most importantly The Commonwealth of Massachusetts Office of Business development is very much behind digital media technology. The Industry Director of Creative Economy Jason Schupback of MA. Gov. Duval Patrick's administration is overseeing tax incentives for those who create digital media projects.
