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Tiki Barber To Join First Lady Michelle Obama In Launch Of New Initiative To Fight Childhood Obesity

Broadcaster, Businessman, Philanthropist and Retired NFL Star To Emcee Today’s Announcement And Assist With The New “Let’s Move” Initiative

FOR IMMEDIATE RELEASE

PRLog (Press Release) - Feb 09, 2010 -
New York City – Tiki Barber, philanthropist, broadcaster and chairman of TikiVentures LLC, today will join First Lady Michelle Obama to unveil  “Let’s Move,” a campaign that will focus on reaching a national goal of solving the childhood obesity challenge within a generation, so that children born today will reach adulthood at a healthy weight. Barber, who has dedicated his post-NFL career to assisting those less fortunate through work with groups ranging from The Children’s Miracle Network, the Harlem Village Academy and his own “Play Proud” initiative to build and refurbish playgrounds in urban areas, will serve as emcee today’s kickoff event.

“I am honored to be able to join First Lady Michelle Obama in announcing the most comprehensive effort in battling the growing epidemic of childhood obesity,” Barber said.  “As someone who grew up in public housing and knows firsthand what the value of being active and living a healthy lifestyle means, I will do whatever I can to support the cause and bring awareness to this very crucial issue.”

“Let’s Move” is an initiative being led by First Lady Michelle Obama to address childhood obesity.  This program, officially announced today at The White House, will kick-off with a national public awareness effort to tackle the epidemic of childhood obesity and encourage involvement by leaders from every level – the public, non-profit, and private sector, as well as parents and youth – to help support and amplify the work of the Federal government in ensuring that the nation’s children are healthy.  The work of the initiative will focus on four objectives:  1) increase the number of healthy schools in the country; 2) increase the level of regular physical activity that kids are getting; 3) improve the accessibility and affordability of healthy foods in underserved urban and rural areas; and 4) empower consumers to make better choices in their own lives.

ABOUT TIKI VENTURES LLC

Tiki Ventures, LLC, pursues business opportunities in real estate, entertainment, sports marketing and Health and Wellness that reinforce Tiki's values with an emphasis on giving back through community involvement, humanitarian aid and educational programs that benefit people living in underserved communities.

CONTACT:
   * Tiki Ventures– Mark Lepselter – 973. 946.0440

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Long time sports and entertainment communications, marketing and branding executive now handling a series of consulting businesses and freelance projects. Check out our best practices site at joefavorito.com or email us at fatherknickerbocker1@yahoo.com.

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Issued By:Joe Favorito
Country:United States
Industry:Government, Health, Entertainment
Tags:, , , , , , ,
Last Updated:Feb 09, 2010
Shortcut:http://prlog.org/10525212
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