Vaulted Entry
According to a recent survey by the National Association of Realtors, over 85% of home buyers are using the internet to research their purchase. These same buyers rated photographs as the single most useful tool in their search - even above written descriptions of a property.
Everything from print ads and flyers to website marketing relies heavily on the images of a property to make it stand out. It stands to reason that if the photograph is so important in marketing a property it should be done by a professional who can consistently produce the centrepiece of the campaign - not to mention the fact that most will prepare the images in the correct formats for web and print, saving you and your Realtor valuable time.
Survery results have pointed a fat finger at the significance of photographs. The more photos a listing boasts, the fewer days it will spend on the market due to increased viewer traffic leading to showings and higher offers. The flip side of the coin, however, is if the photos look shoddy it will have a negative impact on both the property and the agent representing it.
A professional real estate photographer is skilled in choosing the best angle, overcoming architectural challenges, and consistently producing uniform results that convey accurate visual information. Pro photos will look and feel light, bright, crisp and inviting. Viewers are not able to put a finger on why they like them, they just do. Because of this gravitation toward quality, potential buyers spend more time looking at a listing with great photos than they do on one with low quality imagery. What does this mean? The listing with the better photos becomes one to put on a short list for viewing.
Professional real estate photography is generally done at the agent's discretion. If you would like to generate more interest, attract more viewers, entertain higher offers and enjoy a faster sale, go ahead and make the call to a professional in your area or ask your Realtor if they regularly use a seasoned professional.
