Varazo, Inc. is pleased to announce that its pay per click management software ClickSweeper will now support PPC advertising for Microsoft AdCenter in addition to Google AdWords and Yahoo Overture. The growing popularity of Microsoft AdCenter among advertisers has increased demand for PPC management software that automates daily bid updates and detects trends across all three platforms.
By supporting MSN, ClickSweeper now provides single-interface management of multiple pay per click campaigns across Google, Yahoo, and MSN. Features available for Microsoft AdCenter include four automated bidding strategies (rank-based, budget based, keyword ROI based, and conversion based) as well as automated site-targeted bidding on the content network, scheduled reports, and side by side comparisons with Google and Yahoo PPC campaigns.
