CityAM speeds up print-to-web with Express KCS

Feb. 8, 2010 - PRLog -- [PIC available]  Robert Berkeley, CEO , CityAM Masthead

Express KCS, the leading outsourcing supplier to the media and design industry, now produces web-ready content for CityAM, a free newspaper distributed in London’s financial district.

The Delhi-based studio teams take the newspaper’s QuarkXPress editorial pages as the paper goes to press and uploads all content into website templates.  This ensures that CityAM’s website and print edition are available simultaneously.  

For its target audience in the City of London’s business and finance district, fast access to news and insight is crucial.

For CityAM’s Editor, Allister Heath, it has meant that his staff can concentrate on producing the best content, and extending their reach.  “If we had to employ a separate night production team just to upload text, it would be taking resources away from the journalism, which is where we truly add value,” he said.

“We are very pleased with the work that Express KCS does for us,” he said. “They’ve enabled us to publish online at a pace we wouldn’t otherwise have been able to manage.”

He said CityAM was also considering further assistance from Express KCS as the masthead continues to develop its multimedia presence.

CityAM is known for innovative and effective workflows: in 2008, the newspaper honed its production processes by encouraging journalists to write and edit their content, stripping out a separate layer of sub-editing.

Robert Berkeley, CEO, Express KCS, said that it was a pleasure to work with CityAM: “It’s a great newspaper with a very clear focus, and it has huge respect in the City.  We really understand how critical deadlines are for such a commercial audience and we are delighted to help them ensure their content reaches that audience.”

Express KCS provides offshore production, creative and editorial services for many of the world’s biggest media companies, agencies and corporations. It can also deploy StudioOnline, Express KCS’s world-class browser-based workflow tool that allows clients and studios alike to work simultaneously in a secure environment, easily managing large volumes of work and instructions, regardless of physical location.

For more information or further interview: please contact:  Robert Berkeley, CEO, on:
rberkeley@expresskcs.com  tel: (UK) +44 (0)7711 690910 (US) +1 412 580 0711

Background:
Express KCS is the world’s leading media backoffice, with more than 400 highly experienced staff based in high-tech premises in Gurgaon, Delhi. For nearly 40 years the company has serviced the creative and agency markets, initially in India, and then expanding to focus on offshore clients in North America, Europe and Australia.  Our client base now includes some of the biggest names in the media industry across the US and UK, where we provide a full range of services from advertising creation, copychasing and production, to imaging, editorial content, sub-editing, layout, rich media, branding, packaging, transcreation, metatagging and complete pre-press and premedia workflows.

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Express KCS is the leading provider of creative and premedia services to agencies, media groups and corporations worldwide. StudioOnline is our secure, in-the-cloud, easy-to-use workflow and asset management system.