Tel Aviv, Israel and Palo Alto, Calif. Preton Ltd., a leading provider of print management and toner optimization software solutions, announced today that it has reached an agreement with HalfTheInk.com for the California company to become a premier distribution partner of PretonSaver Home™ ink and toner optimization software throughout North American, U.K., Australia and New Zealand.
PretonSaverTM, developed in 2005, offers savings of up to 70 percent on printing costs and reduces the environmental stress caused by printing by reducing the number of toner and ink cartridges thrown into landfills. Preton offers a variety of corporate solutions for its award-winning software including its successful PretonSaver Enterprise™ product which has been in use in hundreds of thousands of businesses around the world.
“PretonSaverTM has provided substantial cost and environmental savings at the enterprise level for years, and with this distribution agreement with HalfTheInk.com we’re confident the home and small office user will now also be able to reap the benefits of this innovative technology,”
HalfTheInk.com was founded in 2009 by former Hewlett Packard executive Avrami Tzur. The company has already begun to sell PretonSaver HomeTM on its web site at www.halftheink.com and also offers a free trial so users can try the software before buying. Half The Ink offers flexible purchasing options including yearly, lifetime and household licenses and all come with a 30-day money back guarantee.
PretonSaverTM uses patent-pending technology called Pixel Optimizer™ that incorporates mathematical algorithms to identify and delete wasteful pixels during printing. PretonSaverTM is easy to download, simple to install and easy to use. It runs in the background so users don’t need to remember to use it or change the way they print. The product even provides a small pop-up window that reports the actual cost of printed pages each time a user prints, allowing constant visibility and monitoring of savings levels.
“Ink costs are unreasonably high and for the average home and home office user this can be not only tough on the budget but frustrating as well,” said Tzur, CEO of HalfTheInk.com. “PretonSaverTM not only saves ink, but it does so without compromising quality.”
About Preton
Preton Ltd. is a leading provider of print management and toner optimization solutions. Founded in 2005 by a team of engineering and business professionals with almost 40 years of successful software experience, Preton is headquartered in Tel Aviv, Israel. More information is available at www.preton.com.
About HalfTheInk.com
HalfTheInk.com is a Palo Alto, Calif.-based ink and toner optimization solutions provider for the home and home/small office market. The company is an exclusive value added reseller of PretonSaver™
Contacts:
Sharon Holzmann
Preton Ltd.
Phone: +972-3-522-1686
eMail: info@preton.com
Len Gutman
HalfTheInk.com
(480) 239-9915
len@opendoorcommunications.com



